Airwaves vs Extra:Which is searched more?
In September 2026, Extra had more branded searches than Airwaves among chewing gum and mint brands worldwide. Extra was estimated to have 74K branded searches compared to Airwaves’ 40.5K, and held a 10.2% Share of Search versus Airwaves’ 5.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Airwaves or Extra?
Compare the chewing gum and breath mint brands people pick up at the counter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Extra, Airwaves. The figures are in the table below the chart.
View monthly share of search table
| Month | Tic Tac | Mentos | Extra | Airwaves | Juicy Fruit | Eclipse |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 27.4% | 10.1% | 6.8% | 5.5% | 0.04% |
| Nov 2025 | 46.1% | 30.8% | 9.3% | 7.6% | 6.2% | 0.04% |
| Dec 2025 | 47.3% | 31.6% | 9.5% | 6.4% | 5.2% | 0.05% |
| Jan 2026 | 49.4% | 27% | 8.1% | 9.9% | 5.4% | 0.04% |
| Feb 2026 | 48.8% | 26.7% | 9.8% | 8% | 6.6% | 0.06% |
| Mar 2026 | 45.2% | 30.2% | 11.1% | 7.4% | 6.1% | 0.04% |
| Apr 2026 | 45.2% | 30.2% | 11.1% | 7.4% | 6.1% | 0.04% |
| May 2026 | 50.8% | 27.8% | 10.2% | 5.6% | 5.6% | 0.03% |
| Jun 2026 | 46.7% | 31.2% | 9.4% | 6.3% | 6.3% | 0.12% |
| Jul 2026 | 48.1% | 32.1% | 7.9% | 6.5% | 5.3% | 0.09% |
| Aug 2026 | 45.8% | 30.6% | 11.3% | 6.2% | 6.2% | 0.04% |
| Sep 2026 | 50.8% | 27.8% | 10.2% | 5.6% | 5.6% | 0.04% |
How has the Airwaves and Extra comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Airwaves took it in January 2026, Extra took it in February 2026.
- Across the 12 months ending September 2026, Airwaves’ estimated Share of Search among chewing gum and mint brands worldwide moved from 6.8% to 5.6%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Extra’s estimated Share of Search among chewing gum and mint brands worldwide moved from 10.1% to 10.2%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for chewing gum and mint brands worldwide in September 2026?
2 changes
In September 2026, Extra lost estimated Share of Search among chewing gum and mint brands worldwide, from 11.3% to 10.2%.
In September 2026, Airwaves lost estimated Share of Search among chewing gum and mint brands worldwide, from 6.2% to 5.6%.
Other head-to-heads among chewing gum and mint brands
How each brand is measured
Brandwave collects information about searches that people make online using Airwaves’ and Extra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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