Brandwave

Mentos vs Tic Tac:Which is searched more?

In September 2026, Tic Tac had more branded searches than Mentos among chewing gum and mint brands worldwide. Tic Tac was estimated to have 368K branded searches compared to Mentos’ 201K, and held a 50% Share of Search versus Mentos’ 27.3%. These are worldwide searches for English-language branded terms.

Share of Search among chewing gum and mint brands worldwide in September 2026Which is more popular in search, Mentos or Tic Tac?
Mentos27.3%201K searches
vs
Tic Tac50%368K searches

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Which is more popular in search, Mentos or Tic Tac?

Compare the chewing gum and breath mint brands people pick up at the counter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mentos and Tic Tac among chewing gum and mint brands worldwide, by month

Share of Search by month for Tic Tac, Mentos. The figures are in the table below the chart.

View monthly share of search table
MonthTic TacMentosExtraAirwavesJuicy FruitEclipse
Oct 202549.7%27.1%10%6.7%5.5%1.1%
Nov 202545.6%30.4%9.2%7.5%6.1%1.2%
Dec 202546.7%31.2%9.4%6.3%5.1%1.3%
Jan 202648.9%26.7%8%9.8%5.4%1.1%
Feb 202648.2%26.4%9.7%7.9%6.5%1.3%
Mar 202644.5%29.7%10.9%7.3%6%1.5%
Apr 202644.7%29.8%11%7.3%6%1.2%
May 202650.1%27.4%10.1%5.5%5.5%1.3%
Jun 202646.1%30.8%9.3%6.2%6.2%1.5%
Jul 202647.4%31.7%7.8%6.4%5.2%1.6%
Aug 202645%30%11.1%6.1%6.1%1.8%
Sep 202650%27.3%10.1%5.5%5.5%1.6%

How has the Mentos and Tic Tac comparison changed over the last 12 months?

  • Tic Tac was ahead of Mentos in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mentos’ estimated Share of Search among chewing gum and mint brands worldwide moved from 27.1% to 27.3%, and its estimated monthly branded searches held steady at 201K.
  • Across the 12 months ending September 2026, Tic Tac’s estimated Share of Search among chewing gum and mint brands worldwide moved from 49.7% to 50%, and its estimated monthly branded searches held steady at 368K.

How did search popularity change for chewing gum and mint brands worldwide in September 2026?

  1. In September 2026, Tic Tac gained estimated Share of Search among chewing gum and mint brands worldwide, from 45% to 50%.

  2. In September 2026, Mentos lost estimated Share of Search among chewing gum and mint brands worldwide, from 30% to 27.3%.

Other head-to-heads among chewing gum and mint brands

How each brand is measured

Brandwave collects information about searches that people make online using Mentos’ and Tic Tac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mentos

1 branded search term

  • mentos

Tic Tac

1 branded search term

  • tic tac

How the Brand Demand Index is measured

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