How popular isTic Tac in search?
In September 2026, there were an estimated 368K branded searches for Tic Tac worldwide which held steady over the last 12 months. Tic Tac holds 50% estimated Share of Search among chewing gum and mint brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Tic Tac50%
- Mentos27.3%
Extra10.1%- Airwaves5.5%
- Juicy Fruit5.5%
- Eclipse1.6%
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Which chewing gum and mint brands compete with Tic Tac?
Share of Search by month for Tic Tac, Mentos, Extra, Airwaves, Juicy Fruit. The figures are in the table below the chart.
View monthly share of search table
| Month | Tic Tac | Mentos | Extra | Airwaves | Juicy Fruit | Eclipse |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 27.1% | 10% | 6.7% | 5.5% | 1.1% |
| Nov 2025 | 45.6% | 30.4% | 9.2% | 7.5% | 6.1% | 1.2% |
| Dec 2025 | 46.7% | 31.2% | 9.4% | 6.3% | 5.1% | 1.3% |
| Jan 2026 | 48.9% | 26.7% | 8% | 9.8% | 5.4% | 1.1% |
| Feb 2026 | 48.2% | 26.4% | 9.7% | 7.9% | 6.5% | 1.3% |
| Mar 2026 | 44.5% | 29.7% | 10.9% | 7.3% | 6% | 1.5% |
| Apr 2026 | 44.7% | 29.8% | 11% | 7.3% | 6% | 1.2% |
| May 2026 | 50.1% | 27.4% | 10.1% | 5.5% | 5.5% | 1.3% |
| Jun 2026 | 46.1% | 30.8% | 9.3% | 6.2% | 6.2% | 1.5% |
| Jul 2026 | 47.4% | 31.7% | 7.8% | 6.4% | 5.2% | 1.6% |
| Aug 2026 | 45% | 30% | 11.1% | 6.1% | 6.1% | 1.8% |
| Sep 2026 | 50% | 27.3% | 10.1% | 5.5% | 5.5% | 1.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50% | 368K | +22.3% | +5 points | |
| 2, held 2nd | 27.3% | 201K | 0% | -2.7 points | |
| 3, held 3rd | 10.1% | 74K | 0% | -1 points | |
| 4, held 4th | 5.5% | 40.5K | 0% | -0.6 points | |
| 5, held 5th | 5.5% | 40.5K | 0% | -0.6 points | |
| 6, held 6th | 1.6% | 12.1K | 0% | -0.2 points |
1.
50%
Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +5 points.
2.Mentos
27.3%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -2.7 points.
3.
Extra10.1%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -1 points.
4.
Airwaves5.5%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.6 points.
5.5%
Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.6 points.
6.
Eclipse1.6%
Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Tic Tac and its closest rivals
Every comparison with Tic Tac
5 comparisons
How has branded search demand for Tic Tac changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tic Tac worldwide held steady at 368K.
- Across the 12 months ending September 2026, Tic Tac’s estimated Share of Search among chewing gum and mint brands worldwide peaked at 50.1% in May 2026 and was lowest at 44.5% in March 2026.
How did search popularity change for chewing gum and mint brands worldwide in September 2026?
6 changes
In September 2026, Tic Tac gained estimated Share of Search among chewing gum and mint brands worldwide, from 45% to 50%.
In September 2026, Mentos lost estimated Share of Search among chewing gum and mint brands worldwide, from 30% to 27.3%.
In September 2026, Extra lost estimated Share of Search among chewing gum and mint brands worldwide, from 11.1% to 10.1%.
In September 2026, Airwaves lost estimated Share of Search among chewing gum and mint brands worldwide, from 6.1% to 5.5%.
In September 2026, Juicy Fruit lost estimated Share of Search among chewing gum and mint brands worldwide, from 6.1% to 5.5%.
Estimated monthly branded searches for Eclipse worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026.
How is Tic Tac measured?
Brandwave collects information about searches that people make online using Tic Tac’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- tic tac
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Is Tic Tac your brand?
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