How popular isJuicy Fruit in search?
In September 2026, there were an estimated 40.5K branded searches for Juicy Fruit worldwide which held steady over the last 12 months. Juicy Fruit holds 5.5% estimated Share of Search among chewing gum and mint brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which chewing gum and mint brands compete with Juicy Fruit?
Share of Search by month for Tic Tac, Mentos, Extra, Airwaves, Juicy Fruit. The figures are in the table below the chart.
View monthly share of search table
| Month | Tic Tac | Mentos | Extra | Airwaves | Juicy Fruit | Eclipse |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 27.1% | 10% | 6.7% | 5.5% | 1.1% |
| Nov 2025 | 45.6% | 30.4% | 9.2% | 7.5% | 6.1% | 1.2% |
| Dec 2025 | 46.7% | 31.2% | 9.4% | 6.3% | 5.1% | 1.3% |
| Jan 2026 | 48.9% | 26.7% | 8% | 9.8% | 5.4% | 1.1% |
| Feb 2026 | 48.2% | 26.4% | 9.7% | 7.9% | 6.5% | 1.3% |
| Mar 2026 | 44.5% | 29.7% | 10.9% | 7.3% | 6% | 1.5% |
| Apr 2026 | 44.7% | 29.8% | 11% | 7.3% | 6% | 1.2% |
| May 2026 | 50.1% | 27.4% | 10.1% | 5.5% | 5.5% | 1.3% |
| Jun 2026 | 46.1% | 30.8% | 9.3% | 6.2% | 6.2% | 1.5% |
| Jul 2026 | 47.4% | 31.7% | 7.8% | 6.4% | 5.2% | 1.6% |
| Aug 2026 | 45% | 30% | 11.1% | 6.1% | 6.1% | 1.8% |
| Sep 2026 | 50% | 27.3% | 10.1% | 5.5% | 5.5% | 1.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50% | 368K | +22.3% | +5 points | |
| 2, held 2nd | 27.3% | 201K | 0% | -2.7 points | |
| 3, held 3rd | 10.1% | 74K | 0% | -1 points | |
| 4, held 4th | 5.5% | 40.5K | 0% | -0.6 points | |
| 5, held 5th | 5.5% | 40.5K | 0% | -0.6 points | |
| 6, held 6th | 1.6% | 12.1K | 0% | -0.2 points |
1.
Tic Tac
50%
Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +5 points.
2.Mentos
27.3%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -2.7 points.
3.
Extra10.1%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -1 points.
4.
Airwaves5.5%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.6 points.
5.5%
Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.6 points.
6.
Eclipse1.6%
Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Juicy Fruit and its closest rivals
Every comparison with Juicy Fruit
5 comparisons
How has branded search demand for Juicy Fruit changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Juicy Fruit worldwide held steady at 40.5K.
- Across the 12 months ending September 2026, Juicy Fruit’s estimated Share of Search among chewing gum and mint brands worldwide peaked at 6.5% in February 2026 and was lowest at 5.1% in December 2025.
How did search popularity change for chewing gum and mint brands worldwide in September 2026?
6 changes
In September 2026, Tic Tac gained estimated Share of Search among chewing gum and mint brands worldwide, from 45% to 50%.
In September 2026, Mentos lost estimated Share of Search among chewing gum and mint brands worldwide, from 30% to 27.3%.
In September 2026, Extra lost estimated Share of Search among chewing gum and mint brands worldwide, from 11.1% to 10.1%.
In September 2026, Airwaves lost estimated Share of Search among chewing gum and mint brands worldwide, from 6.1% to 5.5%.
In September 2026, Juicy Fruit lost estimated Share of Search among chewing gum and mint brands worldwide, from 6.1% to 5.5%.
Estimated monthly branded searches for Eclipse worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026.
How is Juicy Fruit measured?
Brandwave collects information about searches that people make online using Juicy Fruit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- juicy fruit
Who owns Juicy Fruit?
Juicy Fruit is owned by 
Mars. Brandwave also tracks 
Nom Nom, Airwaves, 
Dolmio, Eclipse, Extra, 
Whiskas, owned by the same company, worldwide.
Do you work for Juicy Fruit? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Juicy Fruit your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.