Brandwave

How popular isMentos in search?

In September 2026, there were an estimated 201K branded searches for Mentos worldwide which held steady over the last 12 months. Mentos holds 12.2% estimated Share of Search among lolly brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Allens33.3%
  2. Haribo27.3%
  3. Skittles27.3%
  4. Mentos12.2%
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Where does Mentos compete?

Mentos is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Lolly brands4th of 412.2%Shown below
Chewing gum and mint brands2nd of 627.8%Show ranking

Which lolly brands compete with Mentos?

Mentos against lolly brands worldwide, by month

Share of Search by month for Allens, Haribo, Skittles, Mentos. The figures are in the table below the chart.

View monthly share of search table
MonthAllensHariboSkittlesMentos
Oct 202524%35.9%29.3%10.7%
Nov 202527.3%33.3%27.3%12.2%
Dec 202527.3%33.3%27.3%12.2%
Jan 202627.3%33.3%27.3%12.2%
Feb 202624%35.9%29.4%10.8%
Mar 202635.9%29.3%24%10.7%
Apr 202640.7%27.2%22.2%9.9%
May 202635.9%29.3%24%10.7%
Jun 202639.8%26.6%21.7%11.9%
Jul 202635.1%28.7%23.5%12.8%
Aug 202633.3%27.3%27.3%12.2%
Sep 202633.3%27.3%27.3%12.2%
  1. 1.Allens

    33.3%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Haribo

    27.3%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Skittles

    27.3%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Mentos

    12.2%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Mentos and its closest rivals

How has branded search demand for Mentos changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Mentos worldwide held steady at 201K.
  • Across the 12 months ending September 2026, Mentos’ estimated Share of Search among lolly brands worldwide increased from 10.7% to 12.2%.
  • Across the 12 months ending September 2026, Mentos’ estimated Share of Search among lolly brands worldwide peaked at 12.8% in July 2026 and was lowest at 9.9% in April 2026.

How did search popularity change for lolly brands worldwide in September 2026?

  1. Estimated monthly branded searches for Allens worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.

  2. Estimated monthly branded searches for Haribo worldwide fell 33.1% over 12 measured months, from 673K to 450K in September 2026.

  3. Estimated monthly branded searches for Skittles worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How is Mentos measured?

Brandwave collects information about searches that people make online using Mentos’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mentos

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How the Brand Demand Index is measured

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Is Mentos your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.