How popular isHaribo in search?
In September 2026, there were an estimated 450K branded searches for Haribo worldwide which is down 33.1% over the last 12 months. Haribo holds 27.3% estimated Share of Search among lolly brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which lolly brands compete with Haribo?
Share of Search by month for Allens, Haribo, Skittles, Mentos. The figures are in the table below the chart.
View monthly share of search table
| Month | Allens | Haribo | Skittles | Mentos |
|---|---|---|---|---|
| Oct 2025 | 24% | 35.9% | 29.3% | 10.7% |
| Nov 2025 | 27.3% | 33.3% | 27.3% | 12.2% |
| Dec 2025 | 27.3% | 33.3% | 27.3% | 12.2% |
| Jan 2026 | 27.3% | 33.3% | 27.3% | 12.2% |
| Feb 2026 | 24% | 35.9% | 29.4% | 10.8% |
| Mar 2026 | 35.9% | 29.3% | 24% | 10.7% |
| Apr 2026 | 40.7% | 27.2% | 22.2% | 9.9% |
| May 2026 | 35.9% | 29.3% | 24% | 10.7% |
| Jun 2026 | 39.8% | 26.6% | 21.7% | 11.9% |
| Jul 2026 | 35.1% | 28.7% | 23.5% | 12.8% |
| Aug 2026 | 33.3% | 27.3% | 27.3% | 12.2% |
| Sep 2026 | 33.3% | 27.3% | 27.3% | 12.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.3% | 550K | 0% | 0 points | |
| 2, held 2nd | 27.3% | 450K | 0% | 0 points | |
| 3, held 3rd | 27.3% | 450K | 0% | 0 points | |
| 4, held 4th | 12.2% | 201K | 0% | 0 points |
1.
Allens33.3%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.
2.
Haribo27.3%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Skittles27.3%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share 0 points.
4.Mentos
12.2%
Held 4th. 201K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Haribo and its closest rivals
Every comparison with Haribo
8 comparisons
How has branded search demand for Haribo changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Haribo worldwide fell from 673K to 450K.
- Across the 12 months ending September 2026, Haribo’s estimated Share of Search among lolly brands worldwide decreased from 35.9% to 27.3%.
- Across the 12 months ending September 2026, Haribo’s estimated Share of Search among lolly brands worldwide peaked at 35.9% in October 2025 and was lowest at 26.6% in June 2026.
- Across the 12 months ending September 2026, Haribo fell from 1st to 2nd among lolly brands worldwide.
How did search popularity change for lolly brands worldwide in September 2026?
3 changes
Estimated monthly branded searches for Allens worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.
Estimated monthly branded searches for Haribo worldwide fell 33.1% over 12 measured months, from 673K to 450K in September 2026.
Estimated monthly branded searches for Skittles worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.
Where does Haribo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Lolly brands | 2nd of 4 | 27.3% | Shown above |
| Lollies | 1st of 6 | 51.7% | Show ranking |
How is Haribo measured?
Brandwave collects information about searches that people make online using Haribo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- haribo
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