Cadbury vs Haribo:Which is more popular by branded search?
In August 2026, Cadbury and Haribo were level on Share of Search among lollies worldwide, with an estimated 450K branded searches each, at 44.1% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cadbury or Haribo?
Compare the lollies people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cadbury, Haribo. The figures are in the table below the chart.
View monthly share of search table
| Month | Cadbury | Haribo | Mars | Nestle | Swizzels | Maynards Bassetts |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 57.4% | 6.3% | 4.2% | 0.56% | 0.14% |
| Nov 2025 | 58.9% | 32.4% | 5.3% | 2.9% | 0.32% | 0.08% |
| Dec 2025 | 35.1% | 52.5% | 7.1% | 4.7% | 0.52% | 0.12% |
| Jan 2026 | 30.2% | 55.2% | 9.1% | 5% | 0.44% | 0.13% |
| Feb 2026 | 35.2% | 52.5% | 7.1% | 4.7% | 0.42% | 0.1% |
| Mar 2026 | 39.9% | 48.7% | 6.6% | 4.4% | 0.32% | 0.12% |
| Apr 2026 | 35.2% | 52.6% | 7.1% | 4.7% | 0.28% | 0.12% |
| May 2026 | 31.1% | 56.7% | 7.6% | 4.2% | 0.3% | 0.1% |
| Jun 2026 | 39.8% | 48.7% | 6.5% | 4.4% | 0.39% | 0.14% |
| Jul 2026 | 35.1% | 52.5% | 7.1% | 4.7% | 0.42% | 0.12% |
| Aug 2026 | 44.1% | 44.1% | 7.3% | 4% | 0.35% | 0.13% |
| Sep 2026 | — | — | — | — | — | — |
How has the Cadbury and Haribo comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Cadbury took it in November 2025, Haribo took it in December 2025.
- Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among lollies worldwide moved from 31.4% to 44.1%, and its estimated monthly branded searches moved from 368K to 450K.
- Across the 11 months ending August 2026, Haribo’s estimated Share of Search among lollies worldwide moved from 57.4% to 44.1%, and its estimated monthly branded searches moved from 673K to 450K.
How each brand is measured
Brandwave collects information about searches that people make online using Cadbury’s and Haribo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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