Brandwave

How popular isCadbury in search?

In August 2026, there were an estimated 450K branded searches for Cadbury worldwide which is up 22.3% over the last 11 months. Cadbury holds 44.1% estimated Share of Search among lollies worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cadbury44.1%
  2. Haribo44.1%
  3. Mars7.3%
  4. Nestle4%
  5. Swizzels0.35%
  6. Maynards Bassetts0.13%
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Which lollies compete with Cadbury?

Cadbury against lollies worldwide, by month

Share of Search by month for Cadbury, Haribo, Mars, Nestle. The figures are in the table below the chart.

View monthly share of search table
MonthCadburyHariboMarsNestleSwizzelsMaynards Bassetts
Oct 202531.4%57.4%6.3%4.2%0.56%0.14%
Nov 202558.9%32.4%5.3%2.9%0.32%0.08%
Dec 202535.1%52.5%7.1%4.7%0.52%0.12%
Jan 202630.2%55.2%9.1%5%0.44%0.13%
Feb 202635.2%52.5%7.1%4.7%0.42%0.1%
Mar 202639.9%48.7%6.6%4.4%0.32%0.12%
Apr 202635.2%52.6%7.1%4.7%0.28%0.12%
May 202631.1%56.7%7.6%4.2%0.3%0.1%
Jun 202639.8%48.7%6.5%4.4%0.39%0.14%
Jul 202635.1%52.5%7.1%4.7%0.42%0.12%
Aug 202644.1%44.1%7.3%4%0.35%0.13%
Sep 2026——————

  1. 1.Cadbury

    44.1%

    Moved from 2nd to 1st. 450K estimated branded searches, +49.5% vs prior month. Share +9 points.

  2. 2.Haribo

    44.1%

    Moved from 1st to 2nd. 450K estimated branded searches, 0% vs prior month. Share -8.4 points.

  3. 3.Mars

    7.3%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  4. 4.Nestle

    4%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Swizzels

    0.35%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Maynards Bassetts

    0.13%

    Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.

Compare search popularity between Cadbury and its closest rivals

How has branded search demand for Cadbury changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Cadbury worldwide rose from 368K to 450K.
  • Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among lollies worldwide increased from 31.4% to 44.1%.
  • Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among lollies worldwide peaked at 58.9% in November 2025 and was lowest at 30.2% in January 2026.
  • Across the 11 months ending August 2026, Cadbury rose from 2nd to 1st among lollies worldwide.

How did search popularity change for lollies worldwide in August 2026?

  1. In August 2026, Cadbury overtook Haribo to take the highest estimated Share of Search among lollies worldwide, at 44.1%.

  2. In August 2026, Haribo lost estimated Share of Search among lollies worldwide, from 52.5% to 44.1%.

  3. In August 2026, Nestle lost estimated Share of Search among lollies worldwide, from 4.7% to 4%.

  4. Estimated monthly branded searches for Swizzels worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026.

  5. Estimated monthly branded searches for Maynards Bassetts worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

Where does Cadbury compete?

Cadbury is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Chocolate brands4th of 514.2%Show ranking
Chocolate spreads3rd of 614.4%Show ranking
Hot chocolate brands2nd of 623%Show ranking
Lollies1st of 644.1%Shown above
Granola bar brands1st of 648.5%Show ranking

How is Cadbury measured?

Brandwave collects information about searches that people make online using Cadbury’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • cadbury

Do you work for Cadbury? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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