Brandwave

Chocolate spreads:Which brands are most popular in search?

In August 2026, Nutella was the most searched among chocolate spreads worldwide, with an estimated 1.2M branded searches and 39% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nutella39%
  2. Lindt17.6%
  3. Cadbury14.4%
  4. Hershey's14.4%
  5. Jimmy's14.4%
  6. Rigoni di Asiago0.32%

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Share of SearchLeaderboard

Compare the chocolate spreads people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among chocolate spreads worldwide, by month

Share of Search by month for Nutella, Lindt, Cadbury, Hershey's, Jimmy's. The figures are in the table below the chart.

View monthly share of search table
MonthNutellaLindtCadburyHershey'sJimmy'sRigoni di Asiago
Oct 202535.6%24%10.7%16.1%13.1%0.43%
Nov 202527.4%27.4%22.5%10.1%12.4%0.27%
Dec 202525.8%38.7%9.5%11.6%14.2%0.31%
Jan 202631.9%26.2%9.6%14.3%17.5%0.39%
Feb 202643.4%19.5%10.7%13%13%0.35%
Mar 202632.1%32.1%11.8%11.8%11.8%0.39%
Apr 202634.9%28.6%10.5%12.9%12.9%0.28%
May 202640.9%18.4%10.1%15.1%15.1%0.41%
Jun 202640%18%12.1%14.8%14.8%0.32%
Jul 202637.3%20.5%11.2%13.7%16.8%0.37%
Aug 202639%17.6%14.4%14.4%14.4%0.32%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Nutella

    39%

    Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +1.7 points.

  2. 2.Lindt

    17.6%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -3 points.

  3. 3.Cadbury

    14.4%

    Moved from 5th to 3rd. 450K estimated branded searches, +49.5% vs prior month. Share +3.1 points.

  4. 4.Hershey's

    14.4%

    Held 4th. 450K estimated branded searches, +22.3% vs prior month. Share +0.6 points.

  5. 5.Jimmy's

    14.4%

    Moved from 3rd to 5th. 450K estimated branded searches, 0% vs prior month. Share -2.4 points.

  6. 6.Rigoni di Asiago

    0.32%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among chocolate spreads worldwide?

In August 2026, Nutella was the most searched among chocolate spreads worldwide, with an estimated 1.2M branded searches and 39% estimated Share of Search within this set. Lindt is in 2nd place, 21.4 percentage points behind at 17.6% Share of Search.

Global chocolate spreads, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Nutella35.6% → 39%43.4%Feb 202625.8%Dec 20251st
Lindt24% → 17.6%38.7%Dec 202517.6%Aug 20262nd
Cadbury10.7% → 14.4%22.5%Nov 20259.5%Dec 20255th → 3rd
Hershey's16.1% → 14.4%16.1%Oct 202510.1%Nov 20253rd → 4th
Jimmy's13.1% → 14.4%17.5%Jan 202611.8%Mar 20264th → 5th
Rigoni di Asiago0.43% → 0.32%0.43%Oct 20250.27%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Nutella’s estimated Share of Search among chocolate spreads worldwide increased from 35.6% to 39%.
  • Across the 11 months ending August 2026, Lindt’s estimated Share of Search among chocolate spreads worldwide decreased from 24% to 17.6%.
  • Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among chocolate spreads worldwide increased from 10.7% to 14.4%.
  • Across the 11 months ending August 2026, Hershey's’ estimated Share of Search among chocolate spreads worldwide decreased from 16.1% to 14.4%.
  • Across the 11 months ending August 2026, Jimmy's’ estimated Share of Search among chocolate spreads worldwide increased from 13.1% to 14.4%.
  • Across the 11 months ending August 2026, Nutella’s estimated Share of Search among chocolate spreads worldwide peaked at 43.4% in February 2026 and was lowest at 25.8% in December 2025.
  • Across the 11 months ending August 2026, Lindt’s estimated Share of Search among chocolate spreads worldwide peaked at 38.7% in December 2025 and was lowest at 17.6% in August 2026.
  • Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among chocolate spreads worldwide peaked at 22.5% in November 2025 and was lowest at 9.5% in December 2025.
  • Across the 11 months ending August 2026, Hershey's’ estimated Share of Search among chocolate spreads worldwide peaked at 16.1% in October 2025 and was lowest at 10.1% in November 2025.
  • Across the 11 months ending August 2026, Jimmy's’ estimated Share of Search among chocolate spreads worldwide peaked at 17.5% in January 2026 and was lowest at 11.8% in March 2026.
  • Across the 11 months ending August 2026, Cadbury rose from 5th to 3rd among chocolate spreads worldwide.
  • Across the 11 months ending August 2026, Hershey's fell from 3rd to 4th among chocolate spreads worldwide.
  • Across the 11 months ending August 2026, Jimmy's fell from 4th to 5th among chocolate spreads worldwide.
  • Across the 11 months ending August 2026, Rigoni di Asiago held steady: its estimated Share of Search among chocolate spreads worldwide moved less than 0.5 percentage points.

How did search popularity change for chocolate spreads worldwide in August 2026?

  1. In August 2026, Cadbury overtook Hershey's to rank 3rd among chocolate spreads worldwide, at 14.4%.

  2. In August 2026, Nutella gained estimated Share of Search among chocolate spreads worldwide, from 37.3% to 39%.

  3. In August 2026, Hershey's gained estimated Share of Search among chocolate spreads worldwide, from 13.7% to 14.4%.

  4. In August 2026, Lindt lost estimated Share of Search among chocolate spreads worldwide, from 20.5% to 17.6%.

  5. In August 2026, Jimmy's lost estimated Share of Search among chocolate spreads worldwide, from 16.8% to 14.4%.

  6. Estimated monthly branded searches for Rigoni di Asiago worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

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