Bonne Maman vs Nutella:Which is searched more?
In August 2026, Nutella had more branded searches than Bonne Maman among spreads worldwide. Nutella was estimated to have 1.2M branded searches compared to Bonne Maman’s 135K, and held a 53.6% Share of Search versus Bonne Maman’s 5.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bonne Maman or Nutella?
Compare the spreads shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nutella, Bonne Maman. The figures are in the table below the chart.
View monthly share of search table
| Month | Nutella | Bonne Maman |
|---|---|---|
| Oct 2025 | 55.8% | 5% |
| Nov 2025 | 54.2% | 4.9% |
| Dec 2025 | 50.9% | 5.6% |
| Jan 2026 | 51.5% | 3.8% |
| Feb 2026 | 64.4% | 3.2% |
| Mar 2026 | 56% | 4.2% |
| Apr 2026 | 55% | 3.3% |
| May 2026 | 53.4% | 3.2% |
| Jun 2026 | 46.4% | 2.8% |
| Jul 2026 | 50.1% | 3.7% |
| Aug 2026 | 53.6% | 5.9% |
| Sep 2026 | — | — |
How has the Bonne Maman and Nutella comparison changed over the last 12 months?
3 findings
- Nutella was ahead of Bonne Maman in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bonne Maman’s estimated Share of Search among spreads worldwide moved from 5% to 5.9%, and its estimated monthly branded searches moved from 110K to 135K.
- Across the 11 months ending August 2026, Nutella’s estimated Share of Search among spreads worldwide moved from 55.8% to 53.6%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for spreads worldwide in August 2026?
2 changes
In August 2026, Nutella gained estimated Share of Search among spreads worldwide, from 50.1% to 53.6%.
In August 2026, Bonne Maman gained estimated Share of Search among spreads worldwide, from 3.7% to 5.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Bonne Maman’s and Nutella’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bonne Maman
2 branded search terms
- bonne maman
- bonne maman nz
Nutella
1 branded search term
- nutella
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