How popular isFix & Fogg in search?
In September 2026, there were an estimated 590 branded searches for Fix & Fogg worldwide which is up 22.9% over the last 12 months. Fix & Fogg holds 0.03% estimated Share of Search among spread brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which spread brands compete with Fix & Fogg?
Share of Search by month for Nutella, Marmite, Vegemite, Fix & Fogg. The figures are in the table below the chart.
View monthly share of search table
| Month | Nutella | Marmite | Vegemite | Pic's | Fix & Fogg |
|---|---|---|---|---|---|
| Oct 2025 | 68.3% | 13.8% | 16.8% | 1.1% | 0.03% |
| Nov 2025 | 59.3% | 17.8% | 21.8% | 1.1% | 0.03% |
| Dec 2025 | 61.7% | 18.6% | 18.6% | 1.1% | 0.03% |
| Jan 2026 | 61.2% | 15.1% | 22.5% | 1.2% | 0.04% |
| Feb 2026 | 72.6% | 11.9% | 14.6% | 0.87% | 0.02% |
| Mar 2026 | 65.8% | 13.3% | 19.8% | 1.1% | 0.03% |
| Apr 2026 | 65.9% | 13.3% | 19.9% | 0.97% | 0.03% |
| May 2026 | 65.8% | 13.3% | 19.8% | 1.1% | 0.03% |
| Jun 2026 | 53.9% | 8.9% | 36.3% | 0.87% | 0.03% |
| Jul 2026 | 59.2% | 17.8% | 21.8% | 1.2% | 0.03% |
| Aug 2026 | 65.7% | 13.2% | 19.8% | 1.2% | 0.04% |
| Sep 2026 | 66.1% | 16.3% | 16.3% | 1.2% | 0.03% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.1% | 1.2M | 0% | +0.4 points | |
| 2, moved from 3rd to 2nd | 16.3% | 301K | +22.4% | +3.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 16.3% | 301K | -18.2% | -3.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 1.2% | 22K | 0% | 0 points | |
| 5, held 5th | 0.03% | 590 | -18.1% | 0 points |
1.
Nutella66.1%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +0.4 points.
2.
Marmite
16.3%
Moved from 3rd to 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +3.1 points.
3.
Vegemite16.3%
Moved from 2nd to 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -3.5 points.
4.
Pic's1.2%
Held 4th. 22K estimated branded searches, 0% vs prior month. Share 0 points.
0.03%
Held 5th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.
Compare search popularity between Fix & Fogg and its closest rivals
Every comparison with Fix & Fogg
7 comparisons
How has branded search demand for Fix & Fogg changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Fix & Fogg worldwide rose from 480 to 590.
- Across the 12 months ending September 2026, Fix & Fogg’s estimated Share of Search among spread brands worldwide held steady at 0.03%.
How did search popularity change for spread brands worldwide in September 2026?
5 changes
In September 2026, Marmite overtook Vegemite to rank 2nd among spread brands worldwide, with 16.3% estimated Share of Search.
In September 2026, Vegemite lost estimated Share of Search among spread brands worldwide, from 19.8% to 16.3%.
Nutella’s estimated Share of Search among spread brands worldwide has gained ground for 3 months in a row, from 53.9% to 66.1% in September 2026.
Estimated monthly branded searches for Fix & Fogg worldwide rose 22.9% over 12 measured months, from 480 to 590 in September 2026.
Estimated monthly branded searches for Pic's worldwide rose 11.1% over 12 measured months, from 19.8K to 22K in September 2026.
Where does Fix & Fogg compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Spread brands | 5th of 5 | 0.03% | Shown above |
| Peanut butter brands | 5th of 5 | 0.17% | Show ranking |
How is Fix & Fogg measured?
Brandwave collects information about searches that people make online using Fix & Fogg’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- fix & fogg
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Is Fix & Fogg your brand?
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