How popular isFix & Fogg in search?
In August 2026, there were an estimated 720 branded searches for Fix & Fogg worldwide which is up 50% over the last 11 months. Fix & Fogg holds 0.25% estimated Share of Search among peanut butter brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which peanut butter brands compete with Fix & Fogg?
Share of Search by month for Kraft, Skippy, Jif, Pic's, Fix & Fogg. The figures are in the table below the chart.
View monthly share of search table
| Month | Kraft | Skippy | Jif | Pic's | Fix & Fogg |
|---|---|---|---|---|---|
| Oct 2025 | 55.2% | 24.8% | 16.6% | 3.3% | 0.16% |
| Nov 2025 | 60.3% | 22.2% | 14.9% | 2.4% | 0.18% |
| Dec 2025 | 62% | 22.8% | 12.5% | 2.5% | 0.15% |
| Jan 2026 | 55.2% | 24.7% | 16.6% | 3.3% | 0.2% |
| Feb 2026 | 54.2% | 29.7% | 13.3% | 2.7% | 0.16% |
| Mar 2026 | 55.2% | 24.8% | 16.6% | 3.3% | 0.16% |
| Apr 2026 | 55.2% | 24.7% | 16.6% | 3.3% | 0.2% |
| May 2026 | 54.8% | 24.5% | 16.4% | 4% | 0.24% |
| Jun 2026 | 54.8% | 24.5% | 16.4% | 4% | 0.24% |
| Jul 2026 | 54.8% | 24.5% | 16.4% | 4% | 0.24% |
| Aug 2026 | 57.3% | 21% | 17.2% | 4.2% | 0.25% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.3% | 165K | +22.2% | +2.6 points | |
| 2, held 2nd | 21% | 60.5K | 0% | -3.5 points | |
| 3, held 3rd | 17.2% | 49.5K | +22.2% | +0.8 points | |
| 4, held 4th | 4.2% | 12.1K | +22.2% | +0.2 points | |
| 5, held 5th | 0.25% | 720 | +22% | 0 points |
1.
Kraft
57.3%
Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +2.6 points.
2.
Skippy
21%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -3.5 points.
3.
Jif17.2%
Held 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.8 points.
4.
Pic's4.2%
Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
0.25%
Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.
Compare search popularity between Fix & Fogg and its closest rivals
How has branded search demand for Fix & Fogg changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Fix & Fogg worldwide rose from 480 to 720.
- Across the 11 months ending August 2026, Fix & Fogg’s estimated Share of Search among peanut butter brands worldwide held steady, from 0.16% to 0.25%.
How did search popularity change for peanut butter brands worldwide in August 2026?
5 changes
In August 2026, Kraft gained estimated Share of Search among peanut butter brands worldwide, from 54.8% to 57.3%.
In August 2026, Jif gained estimated Share of Search among peanut butter brands worldwide, from 16.4% to 17.2%.
In August 2026, Skippy lost estimated Share of Search among peanut butter brands worldwide, from 24.5% to 21%.
Estimated monthly branded searches for Fix & Fogg worldwide rose 50% over 11 measured months, from 480 to 720 in August 2026.
Estimated monthly branded searches for Pic's worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.
How is Fix & Fogg measured?
Brandwave collects information about searches that people make online using Fix & Fogg’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- fix & fogg
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