Fix & Fogg vs Peanut Butter & Co:Which is more popular?
In September 2026, Peanut Butter & Co had more branded searches than Fix & Fogg among spread brands worldwide. Peanut Butter & Co had about 7,020 branded searches, while Fix & Fogg had 590. Peanut Butter & Co made up 0.42% of all spread brand searches we track, and Fix & Fogg accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about spread brands, Peanut Butter & Co appeared in one of the five answers and Fix & Fogg in none.
Who do people search for more?
Peanut Butter & Co, about 12 searches for every 1 for Fix & Fogg
Who does AI mention more?
Peanut Butter & Co, mentioned in 1 of 5 answers, Fix & Fogg in 0
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Top spread brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Peanut Butter & Co was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Fix & Fogg did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Nutella3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jif3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Smucker's Natural3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Justin’s2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bonne Maman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Peanut Butter & Co1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vegemite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pic's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fix & Fogg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about spread brands
5 answers
Asked ChatGPT
“Which spread brand should I buy?”
Asked ChatGPT
“What are the best spread brands?”
Asked ChatGPT
“What's the best spread brand for toast and sandwiches?”
Searched Google, AI Overview
“peanut butter brands”
Searched Google, AI Overview
“chocolate spread brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fix & Fogg or Peanut Butter & Co more popular in search?
This chart shows how often people search Google for Fix & Fogg and Peanut Butter & Co by name. Each line represents a brand's share of searches for all nine spread brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Peanut Butter & Co, Fix & Fogg. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nutella | Vegemite | Bonne Maman | Jif | Pic's | Peanut Butter & Co | Smucker's Natural | Fix & Fogg | Justin’s |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.4% | 17.6% | 6.4% | 2.9% | 1.2% | 0.39% | 0.05% | 0.03% | <0.01% |
| Nov 2025 | 64.4% | 23.7% | 7.1% | 3.2% | 1.2% | 0.43% | 0.06% | 0.04% | <0.01% |
| Dec 2025 | 67.7% | 20.4% | 7.4% | 2.7% | 1.2% | 0.4% | 0.07% | 0.03% | <0.01% |
| Jan 2026 | 65.8% | 24.2% | 4.9% | 3.3% | 1.3% | 0.46% | 0.11% | 0.04% | <0.01% |
| Feb 2026 | 77.2% | 15.5% | 3.8% | 2.1% | 0.93% | 0.35% | 0.05% | 0.02% | <0.01% |
| Mar 2026 | 69.5% | 21% | 5.2% | 2.8% | 1.1% | 0.38% | 0.06% | 0.03% | <0.01% |
| Apr 2026 | 70.5% | 21.3% | 4.3% | 2.3% | 1% | 0.46% | 0.06% | 0.03% | <0.01% |
| May 2026 | 70.5% | 21.3% | 4.3% | 2.3% | 1.1% | 0.39% | 0.05% | 0.03% | <0.01% |
| Jun 2026 | 55.8% | 37.6% | 3.4% | 1.9% | 0.91% | 0.4% | 0.04% | 0.03% | <0.01% |
| Jul 2026 | 66.2% | 24.4% | 4.9% | 2.7% | 1.3% | 0.46% | 0.06% | 0.04% | <0.01% |
| Aug 2026 | 67.7% | 20.4% | 7.5% | 2.7% | 1.2% | 0.39% | 0.05% | 0.04% | <0.01% |
| Sep 2026 | 72.1% | 17.8% | 5.4% | 2.9% | 1.3% | 0.42% | 0.04% | 0.03% | <0.01% |
How has the Fix & Fogg and Peanut Butter & Co comparison changed over the last 12 months?
3 findings
- Peanut Butter & Co was ahead of Fix & Fogg in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fix & Fogg’s share of searches among spread brands worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 480 to 590.
- Across the 12 months ending September 2026, Peanut Butter & Co’s share of searches among spread brands worldwide moved from 0.39% to 0.42%, and its estimated monthly branded searches moved from 6.7K to 7K.
How did search popularity change for spread brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Fix & Fogg worldwide rose 22.9% over 12 measured months, from 480 to 590 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Fix & Fogg’s and Peanut Butter & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fix & Fogg
1 branded search term
- fix & fogg
Peanut Butter & Co
3 branded search terms
- peanut butter and co
- peanut butter co
- peanutbutterco
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