How popular isPeanut Butter & Co in search?
In August 2026, there were an estimated 7K branded searches for Peanut Butter & Co worldwide which held steady over the last 11 months. Peanut Butter & Co holds 0.31% estimated Share of Search among spreads worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Nutella53.6%
Vegemite16.2%
Lotus13.2%Marmite10.8%
Bonne Maman5.9%
Peanut Butter & Co0.31%
Follow Peanut Butter & Co and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which spreads compete with Peanut Butter & Co?
Share of Search by month for Nutella, Vegemite, Lotus, Marmite, Bonne Maman, Peanut Butter & Co. The figures are in the table below the chart.
View monthly share of search table
| Month | Nutella | Vegemite | Lotus | Marmite | Bonne Maman | Peanut Butter & Co |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.8% | 13.8% | 13.8% | 11.3% | 5% | 0.31% |
| Nov 2025 | 54.2% | 16.3% | 10.9% | 13.4% | 4.9% | 0.3% |
| Dec 2025 | 50.9% | 15.3% | 12.5% | 15.3% | 5.6% | 0.3% |
| Jan 2026 | 51.5% | 19% | 12.7% | 12.7% | 3.8% | 0.36% |
| Feb 2026 | 64.4% | 12.9% | 8.6% | 10.6% | 3.2% | 0.29% |
| Mar 2026 | 56% | 16.9% | 11.3% | 11.3% | 4.2% | 0.31% |
| Apr 2026 | 55% | 16.6% | 13.6% | 11.1% | 3.3% | 0.36% |
| May 2026 | 53.4% | 16.1% | 16.1% | 10.8% | 3.2% | 0.29% |
| Jun 2026 | 46.4% | 31.3% | 11.5% | 7.6% | 2.8% | 0.33% |
| Jul 2026 | 50.1% | 18.4% | 12.3% | 15.1% | 3.7% | 0.35% |
| Aug 2026 | 53.6% | 16.2% | 13.2% | 10.8% | 5.9% | 0.31% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.6% | 1.2M | +22% | +3.5 points | |
| 2, held 2nd | 16.2% | 368K | 0% | -2.3 points | |
| 3, moved from 4th to 3rd | 13.2% | 301K | +22.4% | +0.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 10.8% | 246K | -18.3% | -4.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5.9% | 135K | +82.4% | +2.2 points | |
| 6, held 6th | 0.31% | 7K | 0% | 0 points |
1.
Nutella53.6%
Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +3.5 points.
2.
Vegemite16.2%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -2.3 points.
3.
Lotus13.2%
Moved from 4th to 3rd. 301K estimated branded searches, +22.4% vs prior month. Share +0.9 points.
4.
10.8%
Moved from 3rd to 4th. 246K estimated branded searches, -18.3% vs prior month. Share -4.3 points.
5.9%
Held 5th. 135K estimated branded searches, +82.4% vs prior month. Share +2.2 points.
0.31%
Held 6th. 7K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Peanut Butter & Co and its closest rivals
- Peanut Butter & Co vs Nutella: compare search popularity
- Peanut Butter & Co vs Vegemite: compare search popularity
- Peanut Butter & Co vs Lotus: compare search popularity
- Peanut Butter & Co vs Bonne Maman: compare search popularity
- Compare Peanut Butter & Co with any brand
Every comparison with Peanut Butter & Co
5 comparisons
How has branded search demand for Peanut Butter & Co changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Peanut Butter & Co worldwide held steady, from 6.7K to 7K.
- Across the 11 months ending August 2026, Peanut Butter & Co’s estimated Share of Search among spreads worldwide held steady at 0.31%.
How did search popularity change for spreads worldwide in August 2026?
5 changes
In August 2026, Lotus overtook Marmite to rank 3rd among spreads worldwide, at 13.2%.
In August 2026, Nutella gained estimated Share of Search among spreads worldwide, from 50.1% to 53.6%.
In August 2026, Bonne Maman gained estimated Share of Search among spreads worldwide, from 3.7% to 5.9%.
In August 2026, Marmite lost estimated Share of Search among spreads worldwide, from 15.1% to 10.8%.
In August 2026, Vegemite lost estimated Share of Search among spreads worldwide, from 18.4% to 16.2%.
How is Peanut Butter & Co measured?
Brandwave collects information about searches that people make online using Peanut Butter & Co’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- peanut butter and co
- peanut butter co
- peanutbutterco
Do you work for Peanut Butter & Co? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Peanut Butter & Co your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.