How popular isBonne Maman in search?
In August 2026, there were an estimated 135K branded searches for Bonne Maman worldwide which is up 22.7% over the last 11 months. Bonne Maman holds 5.9% estimated Share of Search among spreads worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Nutella53.6%
Vegemite16.2%
Lotus13.2%Marmite10.8%
Bonne Maman5.9%
Peanut Butter & Co0.31%
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Which spreads compete with Bonne Maman?
Share of Search by month for Nutella, Vegemite, Lotus, Marmite, Bonne Maman. The figures are in the table below the chart.
View monthly share of search table
| Month | Nutella | Vegemite | Lotus | Marmite | Bonne Maman | Peanut Butter & Co |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.8% | 13.8% | 13.8% | 11.3% | 5% | 0.31% |
| Nov 2025 | 54.2% | 16.3% | 10.9% | 13.4% | 4.9% | 0.3% |
| Dec 2025 | 50.9% | 15.3% | 12.5% | 15.3% | 5.6% | 0.3% |
| Jan 2026 | 51.5% | 19% | 12.7% | 12.7% | 3.8% | 0.36% |
| Feb 2026 | 64.4% | 12.9% | 8.6% | 10.6% | 3.2% | 0.29% |
| Mar 2026 | 56% | 16.9% | 11.3% | 11.3% | 4.2% | 0.31% |
| Apr 2026 | 55% | 16.6% | 13.6% | 11.1% | 3.3% | 0.36% |
| May 2026 | 53.4% | 16.1% | 16.1% | 10.8% | 3.2% | 0.29% |
| Jun 2026 | 46.4% | 31.3% | 11.5% | 7.6% | 2.8% | 0.33% |
| Jul 2026 | 50.1% | 18.4% | 12.3% | 15.1% | 3.7% | 0.35% |
| Aug 2026 | 53.6% | 16.2% | 13.2% | 10.8% | 5.9% | 0.31% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.6% | 1.2M | +22% | +3.5 points | |
| 2, held 2nd | 16.2% | 368K | 0% | -2.3 points | |
| 3, moved from 4th to 3rd | 13.2% | 301K | +22.4% | +0.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 10.8% | 246K | -18.3% | -4.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5.9% | 135K | +82.4% | +2.2 points | |
| 6, held 6th | 0.31% | 7K | 0% | 0 points |
1.
Nutella53.6%
Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +3.5 points.
2.
Vegemite16.2%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -2.3 points.
3.
Lotus13.2%
Moved from 4th to 3rd. 301K estimated branded searches, +22.4% vs prior month. Share +0.9 points.
4.
10.8%
Moved from 3rd to 4th. 246K estimated branded searches, -18.3% vs prior month. Share -4.3 points.
5.9%
Held 5th. 135K estimated branded searches, +82.4% vs prior month. Share +2.2 points.
0.31%
Held 6th. 7K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Bonne Maman and its closest rivals
How has branded search demand for Bonne Maman changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bonne Maman worldwide rose from 110K to 135K.
- Across the 11 months ending August 2026, Bonne Maman’s estimated Share of Search among spreads worldwide increased from 5% to 5.9%.
- Across the 11 months ending August 2026, Bonne Maman’s estimated Share of Search among spreads worldwide peaked at 5.9% in August 2026 and was lowest at 2.8% in June 2026.
How did search popularity change for spreads worldwide in August 2026?
5 changes
In August 2026, Lotus overtook Marmite to rank 3rd among spreads worldwide, at 13.2%.
In August 2026, Nutella gained estimated Share of Search among spreads worldwide, from 50.1% to 53.6%.
In August 2026, Bonne Maman gained estimated Share of Search among spreads worldwide, from 3.7% to 5.9%.
In August 2026, Marmite lost estimated Share of Search among spreads worldwide, from 15.1% to 10.8%.
In August 2026, Vegemite lost estimated Share of Search among spreads worldwide, from 18.4% to 16.2%.
Where does Bonne Maman compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Spreads | 5th of 6 | 5.9% | Shown above |
| Jam brands | 1st of 6 | 64.1% | Show ranking |
How is Bonne Maman measured?
Brandwave collects information about searches that people make online using Bonne Maman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- bonne maman
- bonne maman nz
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