Bonne Maman vs Marmite:Which is searched more?

Name: Bonne Maman vs Marmite: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Marmite had more branded searches than Bonne Maman among spreads worldwide. Marmite was estimated to have 246K branded searches compared to Bonne Maman’s 135K, and held a 10.8% Share of Search versus Bonne Maman’s 5.9%. These are worldwide searches for English-language branded terms.

Share of Search among spreads worldwide in August 2026Which is more popular in search, Bonne Maman or Marmite?

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Which is more popular in search, Bonne Maman or Marmite?

Compare the spreads shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bonne Maman and Marmite among spreads worldwide, by month

Month	Marmite	Bonne Maman
Oct 2025	11.3%	5%
Nov 2025	13.4%	4.9%
Dec 2025	15.3%	5.6%
Jan 2026	12.7%	3.8%
Feb 2026	10.6%	3.2%
Mar 2026	11.3%	4.2%
Apr 2026	11.1%	3.3%
May 2026	10.8%	3.2%
Jun 2026	7.6%	2.8%
Jul 2026	15.1%	3.7%
Aug 2026	10.8%	5.9%
Sep 2026	—	—

How has the Bonne Maman and Marmite comparison changed over the last 12 months?

3 findings

Marmite was ahead of Bonne Maman in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Bonne Maman’s estimated Share of Search among spreads worldwide moved from 5% to 5.9%, and its estimated monthly branded searches moved from 110K to 135K.
Across the 11 months ending August 2026, Marmite’s estimated Share of Search among spreads worldwide moved from 11.3% to 10.8%, and its estimated monthly branded searches held steady at 246K.

How did search popularity change for spreads worldwide in August 2026?

3 changes

In August 2026, Lotus overtook Marmite to rank 3rd among spreads worldwide, at 13.2%.
In August 2026, Bonne Maman gained estimated Share of Search among spreads worldwide, from 3.7% to 5.9%.
In August 2026, Marmite lost estimated Share of Search among spreads worldwide, from 15.1% to 10.8%.

How each brand is measured

Brandwave collects information about searches that people make online using Bonne Maman’s and Marmite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.