How popular isMarmite in search?
In August 2026, there were an estimated 246K branded searches for Marmite worldwide which held steady over the last 11 months. Marmite holds 11.5% estimated Share of Search among spreads worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Nutella57%
Vegemite17.2%
Lotus14.1%Marmite11.5%
- Peanut Butter & Co0.21%
- Bonne Maman<0.01%
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Which spreads compete with Marmite?
Share of Search by month for Nutella, Vegemite, Lotus, Marmite. The figures are in the table below the chart.
View monthly share of search table
| Month | Nutella | Vegemite | Lotus | Marmite | Peanut Butter & Co | Bonne Maman |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 14.5% | 14.5% | 11.9% | 0.21% | <0.01% |
| Nov 2025 | 57% | 17.2% | 11.5% | 14.1% | 0.21% | <0.01% |
| Dec 2025 | 54% | 16.3% | 13.3% | 16.3% | 0.19% | <0.01% |
| Jan 2026 | 53.6% | 19.7% | 13.2% | 13.2% | 0.24% | <0.01% |
| Feb 2026 | 66.6% | 13.4% | 8.9% | 10.9% | 0.2% | <0.01% |
| Mar 2026 | 58.5% | 17.7% | 11.8% | 11.8% | 0.21% | <0.01% |
| Apr 2026 | 57% | 17.2% | 14.1% | 11.5% | 0.25% | <0.01% |
| May 2026 | 55.3% | 16.7% | 16.7% | 11.1% | 0.2% | <0.01% |
| Jun 2026 | 47.8% | 32.3% | 11.8% | 7.9% | 0.26% | <0.01% |
| Jul 2026 | 52.1% | 19.2% | 12.8% | 15.7% | 0.23% | <0.01% |
| Aug 2026 | 57% | 17.2% | 14.1% | 11.5% | 0.21% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57% | 1.2M | +22% | +4.9 points | |
| 2, held 2nd | 17.2% | 368K | 0% | -2 points | |
| 3, moved from 4th to 3rd | 14.1% | 301K | +22.4% | +1.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11.5% | 246K | -18.3% | -4.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.21% | 4.4K | 0% | 0 points | |
| 6, held 6th | <0.01% | 50 | +25% | 0 points |
1.
Nutella57%
Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +4.9 points.
2.
Vegemite17.2%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -2 points.
3.
Lotus14.1%
Moved from 4th to 3rd. 301K estimated branded searches, +22.4% vs prior month. Share +1.3 points.
4.
11.5%
Moved from 3rd to 4th. 246K estimated branded searches, -18.3% vs prior month. Share -4.2 points.
0.21%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
<0.01%
Held 6th. 50 estimated branded searches, +25% vs prior month. Share 0 points.
Compare search popularity between Marmite and its closest rivals
How has branded search demand for Marmite changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Marmite worldwide held steady at 246K.
- Across the 11 months ending August 2026, Marmite’s estimated Share of Search among spreads worldwide peaked at 16.3% in December 2025 and was lowest at 7.9% in June 2026.
How did search popularity change for spreads worldwide in August 2026?
5 changes
In August 2026, Lotus overtook Marmite to rank 3rd among spreads worldwide, at 14.1%.
In August 2026, Nutella gained estimated Share of Search among spreads worldwide, from 52.1% to 57%.
In August 2026, Marmite lost estimated Share of Search among spreads worldwide, from 15.7% to 11.5%.
In August 2026, Vegemite lost estimated Share of Search among spreads worldwide, from 19.2% to 17.2%.
Estimated monthly branded searches for Bonne Maman worldwide fell 44.4% over 11 measured months, from 90 to 50 in August 2026.
How is Marmite measured?
Brandwave collects information about searches that people make online using Marmite’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- marmite
Who owns Marmite?
Marmite is owned by Sanitarium. Brandwave also tracks Weet-Bix and 
So Good, owned by the same company, worldwide.
Do you work for Marmite? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Marmite your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.