Lotus vs Marmite:Which is more popular by branded search?
In August 2026, Lotus had more branded searches than Marmite among spreads worldwide. Lotus was estimated to have 301K branded searches compared to Marmite’s 246K, and held a 14.1% Share of Search versus Marmite’s 11.5%. These are worldwide searches for English-language branded terms.
Follow Lotus vs Marmite and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Lotus or Marmite?
Compare the spreads shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lotus, Marmite. The figures are in the table below the chart.
View monthly share of search table
| Month | Nutella | Vegemite | Lotus | Marmite | Peanut Butter & Co | Bonne Maman |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 14.5% | 14.5% | 11.9% | 0.21% | <0.01% |
| Nov 2025 | 57% | 17.2% | 11.5% | 14.1% | 0.21% | <0.01% |
| Dec 2025 | 54% | 16.3% | 13.3% | 16.3% | 0.19% | <0.01% |
| Jan 2026 | 53.6% | 19.7% | 13.2% | 13.2% | 0.24% | <0.01% |
| Feb 2026 | 66.6% | 13.4% | 8.9% | 10.9% | 0.2% | <0.01% |
| Mar 2026 | 58.5% | 17.7% | 11.8% | 11.8% | 0.21% | <0.01% |
| Apr 2026 | 57% | 17.2% | 14.1% | 11.5% | 0.25% | <0.01% |
| May 2026 | 55.3% | 16.7% | 16.7% | 11.1% | 0.2% | <0.01% |
| Jun 2026 | 47.8% | 32.3% | 11.8% | 7.9% | 0.26% | <0.01% |
| Jul 2026 | 52.1% | 19.2% | 12.8% | 15.7% | 0.23% | <0.01% |
| Aug 2026 | 57% | 17.2% | 14.1% | 11.5% | 0.21% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Lotus and Marmite comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Marmite took it in November 2025, Lotus took it in April 2026, Marmite took it in July 2026, Lotus took it in August 2026.
- Across the 11 months ending August 2026, Lotus’ estimated Share of Search among spreads worldwide moved from 14.5% to 14.1%, and its estimated monthly branded searches held steady at 301K.
- Across the 11 months ending August 2026, Marmite’s estimated Share of Search among spreads worldwide moved from 11.9% to 11.5%, and its estimated monthly branded searches held steady at 246K.
How each brand is measured
Brandwave collects information about searches that people make online using Lotus’ and Marmite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.