Brandwave

How popular isLotus in search?

In August 2026, there were an estimated 301K branded searches for Lotus worldwide which held steady over the last 11 months. Lotus holds 14.1% estimated Share of Search among spreads worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nutella57%
  2. Vegemite17.2%
  3. Lotus14.1%
  4. Marmite11.5%
  5. Peanut Butter & Co0.21%
  6. Bonne Maman<0.01%
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Which spreads compete with Lotus?

Lotus against spreads worldwide, by month

Share of Search by month for Nutella, Vegemite, Lotus, Marmite. The figures are in the table below the chart.

View monthly share of search table
MonthNutellaVegemiteLotusMarmitePeanut Butter & CoBonne Maman
Oct 202558.9%14.5%14.5%11.9%0.21%<0.01%
Nov 202557%17.2%11.5%14.1%0.21%<0.01%
Dec 202554%16.3%13.3%16.3%0.19%<0.01%
Jan 202653.6%19.7%13.2%13.2%0.24%<0.01%
Feb 202666.6%13.4%8.9%10.9%0.2%<0.01%
Mar 202658.5%17.7%11.8%11.8%0.21%<0.01%
Apr 202657%17.2%14.1%11.5%0.25%<0.01%
May 202655.3%16.7%16.7%11.1%0.2%<0.01%
Jun 202647.8%32.3%11.8%7.9%0.26%<0.01%
Jul 202652.1%19.2%12.8%15.7%0.23%<0.01%
Aug 202657%17.2%14.1%11.5%0.21%<0.01%
Sep 2026——————

  1. 1.Nutella

    57%

    Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +4.9 points.

  2. 2.Vegemite

    17.2%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -2 points.

  3. 3.Lotus

    14.1%

    Moved from 4th to 3rd. 301K estimated branded searches, +22.4% vs prior month. Share +1.3 points.

  4. 4.Marmite

    11.5%

    Moved from 3rd to 4th. 246K estimated branded searches, -18.3% vs prior month. Share -4.2 points.

  5. 5.Peanut Butter & Co

    0.21%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Bonne Maman

    <0.01%

    Held 6th. 50 estimated branded searches, +25% vs prior month. Share 0 points.

Compare search popularity between Lotus and its closest rivals

How has branded search demand for Lotus changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Lotus worldwide held steady at 301K.
  • Across the 11 months ending August 2026, Lotus’ estimated Share of Search among spreads worldwide peaked at 16.7% in May 2026 and was lowest at 8.9% in February 2026.
  • Across the 11 months ending August 2026, Lotus fell from 2nd to 3rd among spreads worldwide.

How did search popularity change for spreads worldwide in August 2026?

  1. In August 2026, Lotus overtook Marmite to rank 3rd among spreads worldwide, at 14.1%.

  2. In August 2026, Nutella gained estimated Share of Search among spreads worldwide, from 52.1% to 57%.

  3. In August 2026, Marmite lost estimated Share of Search among spreads worldwide, from 15.7% to 11.5%.

  4. In August 2026, Vegemite lost estimated Share of Search among spreads worldwide, from 19.2% to 17.2%.

  5. Estimated monthly branded searches for Bonne Maman worldwide fell 44.4% over 11 measured months, from 90 to 50 in August 2026.

How is Lotus measured?

Brandwave collects information about searches that people make online using Lotus’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lotus cars

Do you work for Lotus? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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