How popular isPeanut Butter & Co in search?
In August 2026, there were an estimated 4.4K branded searches for Peanut Butter & Co worldwide which held steady over the last 11 months. Peanut Butter & Co holds 0.21% estimated Share of Search among spreads worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Nutella57%
Vegemite17.2%
Lotus14.1%Marmite11.5%
Peanut Butter & Co0.21%- Bonne Maman<0.01%
Follow Peanut Butter & Co and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which spreads compete with Peanut Butter & Co?
Share of Search by month for Nutella, Vegemite, Lotus, Marmite, Peanut Butter & Co. The figures are in the table below the chart.
View monthly share of search table
| Month | Nutella | Vegemite | Lotus | Marmite | Peanut Butter & Co | Bonne Maman |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 14.5% | 14.5% | 11.9% | 0.21% | <0.01% |
| Nov 2025 | 57% | 17.2% | 11.5% | 14.1% | 0.21% | <0.01% |
| Dec 2025 | 54% | 16.3% | 13.3% | 16.3% | 0.19% | <0.01% |
| Jan 2026 | 53.6% | 19.7% | 13.2% | 13.2% | 0.24% | <0.01% |
| Feb 2026 | 66.6% | 13.4% | 8.9% | 10.9% | 0.2% | <0.01% |
| Mar 2026 | 58.5% | 17.7% | 11.8% | 11.8% | 0.21% | <0.01% |
| Apr 2026 | 57% | 17.2% | 14.1% | 11.5% | 0.25% | <0.01% |
| May 2026 | 55.3% | 16.7% | 16.7% | 11.1% | 0.2% | <0.01% |
| Jun 2026 | 47.8% | 32.3% | 11.8% | 7.9% | 0.26% | <0.01% |
| Jul 2026 | 52.1% | 19.2% | 12.8% | 15.7% | 0.23% | <0.01% |
| Aug 2026 | 57% | 17.2% | 14.1% | 11.5% | 0.21% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57% | 1.2M | +22% | +4.9 points | |
| 2, held 2nd | 17.2% | 368K | 0% | -2 points | |
| 3, moved from 4th to 3rd | 14.1% | 301K | +22.4% | +1.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11.5% | 246K | -18.3% | -4.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.21% | 4.4K | 0% | 0 points | |
| 6, held 6th | <0.01% | 50 | +25% | 0 points |
1.
Nutella57%
Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +4.9 points.
2.
Vegemite17.2%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -2 points.
3.
Lotus14.1%
Moved from 4th to 3rd. 301K estimated branded searches, +22.4% vs prior month. Share +1.3 points.
4.
11.5%
Moved from 3rd to 4th. 246K estimated branded searches, -18.3% vs prior month. Share -4.2 points.
0.21%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
<0.01%
Held 6th. 50 estimated branded searches, +25% vs prior month. Share 0 points.
Compare search popularity between Peanut Butter & Co and its closest rivals
- Peanut Butter & Co vs Nutella: compare search popularity
- Peanut Butter & Co vs Vegemite: compare search popularity
- Peanut Butter & Co vs Lotus: compare search popularity
- Peanut Butter & Co vs Bonne Maman: compare search popularity
- Compare Peanut Butter & Co with any brand
How has branded search demand for Peanut Butter & Co changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Peanut Butter & Co worldwide held steady at 4.4K.
- Across the 11 months ending August 2026, Peanut Butter & Co’s estimated Share of Search among spreads worldwide held steady at 0.21%.
How did search popularity change for spreads worldwide in August 2026?
5 changes
In August 2026, Lotus overtook Marmite to rank 3rd among spreads worldwide, at 14.1%.
In August 2026, Nutella gained estimated Share of Search among spreads worldwide, from 52.1% to 57%.
In August 2026, Marmite lost estimated Share of Search among spreads worldwide, from 15.7% to 11.5%.
In August 2026, Vegemite lost estimated Share of Search among spreads worldwide, from 19.2% to 17.2%.
Estimated monthly branded searches for Bonne Maman worldwide fell 44.4% over 11 measured months, from 90 to 50 in August 2026.
How is Peanut Butter & Co measured?
Brandwave collects information about searches that people make online using Peanut Butter & Co’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- peanut butter and co
Do you work for Peanut Butter & Co? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Peanut Butter & Co your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.