Marmite vs Vegemite:Which is more popular by branded search?
In August 2026, Vegemite had more branded searches than Marmite among spreads worldwide. Vegemite was estimated to have 368K branded searches compared to Marmite’s 246K, and held a 17.2% Share of Search versus Marmite’s 11.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Marmite or Vegemite?
Compare the spreads shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vegemite, Marmite. The figures are in the table below the chart.
View monthly share of search table
| Month | Nutella | Vegemite | Lotus | Marmite | Peanut Butter & Co | Bonne Maman |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 14.5% | 14.5% | 11.9% | 0.21% | <0.01% |
| Nov 2025 | 57% | 17.2% | 11.5% | 14.1% | 0.21% | <0.01% |
| Dec 2025 | 54% | 16.3% | 13.3% | 16.3% | 0.19% | <0.01% |
| Jan 2026 | 53.6% | 19.7% | 13.2% | 13.2% | 0.24% | <0.01% |
| Feb 2026 | 66.6% | 13.4% | 8.9% | 10.9% | 0.2% | <0.01% |
| Mar 2026 | 58.5% | 17.7% | 11.8% | 11.8% | 0.21% | <0.01% |
| Apr 2026 | 57% | 17.2% | 14.1% | 11.5% | 0.25% | <0.01% |
| May 2026 | 55.3% | 16.7% | 16.7% | 11.1% | 0.2% | <0.01% |
| Jun 2026 | 47.8% | 32.3% | 11.8% | 7.9% | 0.26% | <0.01% |
| Jul 2026 | 52.1% | 19.2% | 12.8% | 15.7% | 0.23% | <0.01% |
| Aug 2026 | 57% | 17.2% | 14.1% | 11.5% | 0.21% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Marmite and Vegemite comparison changed over the last 12 months?
3 findings
- Vegemite was ahead of Marmite in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Marmite’s estimated Share of Search among spreads worldwide moved from 11.9% to 11.5%, and its estimated monthly branded searches held steady at 246K.
- Across the 11 months ending August 2026, Vegemite’s estimated Share of Search among spreads worldwide moved from 14.5% to 17.2%, and its estimated monthly branded searches moved from 301K to 368K.
How did search popularity change for spreads worldwide in August 2026?
3 changes
How each brand is measured
Brandwave collects information about searches that people make online using Marmite’s and Vegemite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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