Brandwave

How popular isBonne Maman in search?

In August 2026, there were an estimated 50 branded searches for Bonne Maman worldwide which is down 44.4% over the last 11 months. Bonne Maman holds <0.01% estimated Share of Search among spreads worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nutella57%
  2. Vegemite17.2%
  3. Lotus14.1%
  4. Marmite11.5%
  5. Peanut Butter & Co0.21%
  6. Bonne Maman<0.01%
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Where does Bonne Maman compete?

Bonne Maman is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Spreads6th of 6<0.01%Shown below
Jam brands6th of 60.14%Show ranking

Which spreads compete with Bonne Maman?

Bonne Maman against spreads worldwide, by month

Share of Search by month for Nutella, Vegemite, Lotus, Marmite, Bonne Maman. The figures are in the table below the chart.

View monthly share of search table
MonthNutellaVegemiteLotusMarmitePeanut Butter & CoBonne Maman
Oct 202558.9%14.5%14.5%11.9%0.21%<0.01%
Nov 202557%17.2%11.5%14.1%0.21%<0.01%
Dec 202554%16.3%13.3%16.3%0.19%<0.01%
Jan 202653.6%19.7%13.2%13.2%0.24%<0.01%
Feb 202666.6%13.4%8.9%10.9%0.2%<0.01%
Mar 202658.5%17.7%11.8%11.8%0.21%<0.01%
Apr 202657%17.2%14.1%11.5%0.25%<0.01%
May 202655.3%16.7%16.7%11.1%0.2%<0.01%
Jun 202647.8%32.3%11.8%7.9%0.26%<0.01%
Jul 202652.1%19.2%12.8%15.7%0.23%<0.01%
Aug 202657%17.2%14.1%11.5%0.21%<0.01%
Sep 2026——————

  1. 1.Nutella

    57%

    Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +4.9 points.

  2. 2.Vegemite

    17.2%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -2 points.

  3. 3.Lotus

    14.1%

    Moved from 4th to 3rd. 301K estimated branded searches, +22.4% vs prior month. Share +1.3 points.

  4. 4.Marmite

    11.5%

    Moved from 3rd to 4th. 246K estimated branded searches, -18.3% vs prior month. Share -4.2 points.

  5. 5.Peanut Butter & Co

    0.21%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Bonne Maman

    <0.01%

    Held 6th. 50 estimated branded searches, +25% vs prior month. Share 0 points.

Compare search popularity between Bonne Maman and its closest rivals

How has branded search demand for Bonne Maman changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bonne Maman worldwide fell from 90 to 50.
  • Across the 11 months ending August 2026, Bonne Maman’s estimated Share of Search among spreads worldwide held steady at <0.01%.

How did search popularity change for spreads worldwide in August 2026?

  1. In August 2026, Lotus overtook Marmite to rank 3rd among spreads worldwide, at 14.1%.

  2. In August 2026, Nutella gained estimated Share of Search among spreads worldwide, from 52.1% to 57%.

  3. In August 2026, Marmite lost estimated Share of Search among spreads worldwide, from 15.7% to 11.5%.

  4. In August 2026, Vegemite lost estimated Share of Search among spreads worldwide, from 19.2% to 17.2%.

  5. Estimated monthly branded searches for Bonne Maman worldwide fell 44.4% over 11 measured months, from 90 to 50 in August 2026.

How is Bonne Maman measured?

Brandwave collects information about searches that people make online using Bonne Maman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bonne maman nz

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How the Brand Demand Index is measured

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