How popular isBonne Maman?
In September 2026, people searched for Bonne Maman by name about 91,800 times worldwide, an 18% decrease from the previous year. These searches made up 0.05% of all global chocolate spread searches, placing Bonne Maman sixth out of six spreads. When we asked both ChatGPT and Google AI Overviews about chocolate spreads, Bonne Maman appeared in four of the five answers and was the second most recommended of the six.
Bonne Maman is the sixth most searched of 6 competitors and the second most recommended in AI answers.
NutellaShare of searches 47.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
LindtShare of searches 21.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Hershey'sShare of searches 17.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CadburyShare of searches 11.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Bonne MamanShare of searches 0.05%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top chocolate spreads in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bonne Maman was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bonne Maman is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nutella4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bonne Maman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rigoni di Asiago3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Lindt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hershey's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cadbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chocolate spreads
5 answers
Asked ChatGPT
“Which chocolate spread brand should I buy?”
Asked ChatGPT
“What are the best chocolate spread brands?”
Asked ChatGPT
“What's the best chocolate spread brand for toast and sandwiches?”
Searched Google, AI Overview
“healthy chocolate spread”
Searched Google, AI Overview
“chocolate hazelnut spread”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which chocolate spreads compete with Bonne Maman?
Share of searches by month for Nutella, Lindt, Hershey's, Cadbury, Rigoni di Asiago, Bonne Maman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nutella | Lindt | Hershey's | Cadbury | Rigoni di Asiago | Bonne Maman |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 27.2% | 18.2% | 12.2% | 2.1% | 0.06% |
| Nov 2025 | 26.8% | 32.7% | 12.1% | 26.8% | 1.6% | 0.04% |
| Dec 2025 | 29.6% | 44.5% | 13.4% | 10.9% | 1.6% | 0.06% |
| Jan 2026 | 37.9% | 31.2% | 17.1% | 11.4% | 2.3% | 0.06% |
| Feb 2026 | 49.1% | 22% | 14.8% | 12% | 2% | 0.06% |
| Mar 2026 | 35.8% | 35.8% | 13.2% | 13.2% | 1.9% | 0.05% |
| Apr 2026 | 39.5% | 32.4% | 14.6% | 11.9% | 1.6% | 0.04% |
| May 2026 | 47.4% | 21.4% | 17.5% | 11.7% | 2% | 0.04% |
| Jun 2026 | 46.3% | 20.9% | 17.1% | 14% | 1.6% | 0.05% |
| Jul 2026 | 44% | 24.2% | 16.2% | 13.3% | 2.2% | 0.04% |
| Aug 2026 | 44.8% | 20.2% | 16.6% | 16.5% | 1.9% | 0.04% |
| Sep 2026 | 47.4% | 21.4% | 17.5% | 11.7% | 2% | 0.05% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.4% | 1.2M | 0% | +2.5 points | |
| 2, held 2nd | 21.4% | 550K | 0% | +1.1 points | |
| 3, held 3rd | 17.5% | 451K | +0.04% | +0.9 points | |
| 4, held 4th | 11.7% | 301K | -33.1% | -4.8 points | |
| 5, held 5th | 2% | 52.6K | +4.4% | +0.2 points | |
| 6, held 6th | 0.05% | 1.3K | +30% | 0 points |
1.
Nutella47.4%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +2.5 points.
2.
Lindt21.4%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +1.1 points.
17.5%
Held 3rd. 451K estimated branded searches, +0.04% vs prior month. Share +0.9 points.
4.
Cadbury11.7%
Held 4th. 301K estimated branded searches, -33.1% vs prior month. Share -4.8 points.
2%
Held 5th. 52.6K estimated branded searches, +4.4% vs prior month. Share +0.2 points.
0.05%
Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.
Compare popularity between Bonne Maman and its closest rivals
Every comparison with Bonne Maman
12 comparisons
How has branded search demand for Bonne Maman changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bonne Maman worldwide fell from 112K to 91.8K.
- Across the 12 months ending September 2026, Bonne Maman’s share of searches among chocolate spreads worldwide held steady, from 0.06% to 0.05%.
How did search popularity change for chocolate spreads worldwide in September 2026?
6 changes
In September 2026, Nutella gained share of searches among chocolate spreads worldwide, from 44.8% to 47.4%.
In September 2026, Lindt gained share of searches among chocolate spreads worldwide, from 20.2% to 21.4%.
In September 2026, Hershey's gained share of searches among chocolate spreads worldwide, from 16.6% to 17.5%.
In September 2026, Cadbury lost share of searches among chocolate spreads worldwide, from 16.5% to 11.7%.
Estimated monthly branded searches for Bonne Maman worldwide fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026.
Estimated monthly branded searches for Rigoni di Asiago worldwide fell 18.2% over 12 measured months, from 64.3K to 52.6K in September 2026.
How are Bonne Maman’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bonne Maman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bonne maman
- bonne maman chocolate spread
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Where does Bonne Maman compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Chocolate spreads | 6th of 6 | 0.05% | Shown above |
| Spread brands | 3rd of 9 | 5.4% | Show ranking |
Is Bonne Maman your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.