Bonne Maman vs Rigoni di Asiago:Which is more popular?
In September 2026, Rigoni di Asiago had more branded searches than Bonne Maman among chocolate spreads worldwide. Rigoni di Asiago had about 52,600 branded searches, while Bonne Maman had 1,300. Rigoni di Asiago made up 2% of all chocolate spread searches we track, and Bonne Maman accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about chocolate spreads, Bonne Maman appeared in four of the five answers and Rigoni di Asiago in three. Bonne Maman was mentioned before Rigoni di Asiago in every answer.
Who do people search for more?
Rigoni di Asiago, about 40 searches for every 1 for Bonne Maman
Who does AI mention more?
Bonne Maman, mentioned in 4 of 5 answers, Rigoni di Asiago in 3
Who does AI recommend more?
Bonne Maman, named ahead of Rigoni di Asiago in every answer
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Top chocolate spreads in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bonne Maman was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rigoni di Asiago was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bonne Maman was listed before Rigoni di Asiago in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Nutella4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bonne Maman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rigoni di Asiago3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lindt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hershey's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cadbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chocolate spreads
5 answers
Asked ChatGPT
“Which chocolate spread brand should I buy?”
Asked ChatGPT
“What are the best chocolate spread brands?”
Asked ChatGPT
“What's the best chocolate spread brand for toast and sandwiches?”
Searched Google, AI Overview
“healthy chocolate spread”
Searched Google, AI Overview
“chocolate hazelnut spread”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Bonne Maman or Rigoni di Asiago more popular in search?
This chart shows how often people search Google for Bonne Maman and Rigoni di Asiago by name. Each line represents a brand's share of searches for all six chocolate spreads we track, month by month, from English-language searches worldwide.
Share of searches by month for Rigoni di Asiago, Bonne Maman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nutella | Lindt | Hershey's | Cadbury | Rigoni di Asiago | Bonne Maman |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 27.2% | 18.2% | 12.2% | 2.1% | 0.06% |
| Nov 2025 | 26.8% | 32.7% | 12.1% | 26.8% | 1.6% | 0.04% |
| Dec 2025 | 29.6% | 44.5% | 13.4% | 10.9% | 1.6% | 0.06% |
| Jan 2026 | 37.9% | 31.2% | 17.1% | 11.4% | 2.3% | 0.06% |
| Feb 2026 | 49.1% | 22% | 14.8% | 12% | 2% | 0.06% |
| Mar 2026 | 35.8% | 35.8% | 13.2% | 13.2% | 1.9% | 0.05% |
| Apr 2026 | 39.5% | 32.4% | 14.6% | 11.9% | 1.6% | 0.04% |
| May 2026 | 47.4% | 21.4% | 17.5% | 11.7% | 2% | 0.04% |
| Jun 2026 | 46.3% | 20.9% | 17.1% | 14% | 1.6% | 0.05% |
| Jul 2026 | 44% | 24.2% | 16.2% | 13.3% | 2.2% | 0.04% |
| Aug 2026 | 44.8% | 20.2% | 16.6% | 16.5% | 1.9% | 0.04% |
| Sep 2026 | 47.4% | 21.4% | 17.5% | 11.7% | 2% | 0.05% |
How has the Bonne Maman and Rigoni di Asiago comparison changed over the last 12 months?
3 findings
- Rigoni di Asiago was ahead of Bonne Maman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bonne Maman’s share of searches among chocolate spreads worldwide moved from 0.06% to 0.05%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
- Across the 12 months ending September 2026, Rigoni di Asiago’s share of searches among chocolate spreads worldwide moved from 2.1% to 2%, and its estimated monthly branded searches moved from 64.3K to 52.6K.
How did search popularity change for chocolate spreads worldwide in September 2026?
2 changes
Estimated monthly branded searches for Bonne Maman worldwide fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026.
Estimated monthly branded searches for Rigoni di Asiago worldwide fell 18.2% over 12 measured months, from 64.3K to 52.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bonne Maman’s and Rigoni di Asiago’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bonne Maman
1 branded search term
- bonne maman chocolate spread
Rigoni di Asiago
2 branded search terms
- nocciolata
- rigoni di asiago
Other head-to-heads among chocolate spreads
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