Hershey's vs Nutella:Which is more popular?
In September 2026, Nutella had more branded searches than Hershey's among chocolate spreads worldwide. Nutella had about 1.2 million branded searches, while Hershey's had 451,000. Nutella made up 47.4% of all chocolate spread searches we track, and Hershey's accounted for 17.5%. When we asked ChatGPT and Google AI Overviews about chocolate spreads, Nutella appeared in four of the five answers and Hershey's in none.
Who do people search for more?
Nutella, about 3 searches for every 1 for Hershey's
Who does AI mention more?
Nutella, mentioned in 4 of 5 answers, Hershey's in 0
Who does AI recommend more?
Nutella, the only one of the two named
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Top chocolate spreads in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nutella was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hershey's did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nutella4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bonne Maman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rigoni di Asiago3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lindt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hershey's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cadbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chocolate spreads
5 answers
Asked ChatGPT
“Which chocolate spread brand should I buy?”
Asked ChatGPT
“What are the best chocolate spread brands?”
Asked ChatGPT
“What's the best chocolate spread brand for toast and sandwiches?”
Searched Google, AI Overview
“healthy chocolate spread”
Searched Google, AI Overview
“chocolate hazelnut spread”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Hershey's or Nutella more popular in search?
This chart shows how often people search Google for Hershey's and Nutella by name. Each line represents a brand's share of searches for all six chocolate spreads we track, month by month, from English-language searches worldwide.
Share of searches by month for Nutella, Hershey's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nutella | Lindt | Hershey's | Cadbury | Rigoni di Asiago | Bonne Maman |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 27.2% | 18.2% | 12.2% | 2.1% | 0.06% |
| Nov 2025 | 26.8% | 32.7% | 12.1% | 26.8% | 1.6% | 0.04% |
| Dec 2025 | 29.6% | 44.5% | 13.4% | 10.9% | 1.6% | 0.06% |
| Jan 2026 | 37.9% | 31.2% | 17.1% | 11.4% | 2.3% | 0.06% |
| Feb 2026 | 49.1% | 22% | 14.8% | 12% | 2% | 0.06% |
| Mar 2026 | 35.8% | 35.8% | 13.2% | 13.2% | 1.9% | 0.05% |
| Apr 2026 | 39.5% | 32.4% | 14.6% | 11.9% | 1.6% | 0.04% |
| May 2026 | 47.4% | 21.4% | 17.5% | 11.7% | 2% | 0.04% |
| Jun 2026 | 46.3% | 20.9% | 17.1% | 14% | 1.6% | 0.05% |
| Jul 2026 | 44% | 24.2% | 16.2% | 13.3% | 2.2% | 0.04% |
| Aug 2026 | 44.8% | 20.2% | 16.6% | 16.5% | 1.9% | 0.04% |
| Sep 2026 | 47.4% | 21.4% | 17.5% | 11.7% | 2% | 0.05% |
How has the Hershey's and Nutella comparison changed over the last 12 months?
3 findings
- Nutella was ahead of Hershey's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hershey's’ share of searches among chocolate spreads worldwide moved from 18.2% to 17.5%, and its estimated monthly branded searches moved from 551K to 451K.
- Across the 12 months ending September 2026, Nutella’s share of searches among chocolate spreads worldwide moved from 40.3% to 47.4%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for chocolate spreads worldwide in September 2026?
2 changes
In September 2026, Nutella gained share of searches among chocolate spreads worldwide, from 44.8% to 47.4%.
In September 2026, Hershey's gained share of searches among chocolate spreads worldwide, from 16.6% to 17.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hershey's’ and Nutella’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among chocolate spreads
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