Brandwave

How popular isCadbury in search?

In August 2026, there were an estimated 450K branded searches for Cadbury worldwide which is up 22.3% over the last 11 months. Cadbury holds 14.4% estimated Share of Search among chocolate spreads worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nutella39%
  2. Lindt17.6%
  3. Cadbury14.4%
  4. Hershey's14.4%
  5. Jimmy's14.4%
  6. Rigoni di Asiago0.32%
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Which chocolate spreads compete with Cadbury?

Cadbury against chocolate spreads worldwide, by month

Share of Search by month for Nutella, Lindt, Cadbury, Hershey's, Jimmy's. The figures are in the table below the chart.

View monthly share of search table
MonthNutellaLindtCadburyHershey'sJimmy'sRigoni di Asiago
Oct 202535.6%24%10.7%16.1%13.1%0.43%
Nov 202527.4%27.4%22.5%10.1%12.4%0.27%
Dec 202525.8%38.7%9.5%11.6%14.2%0.31%
Jan 202631.9%26.2%9.6%14.3%17.5%0.39%
Feb 202643.4%19.5%10.7%13%13%0.35%
Mar 202632.1%32.1%11.8%11.8%11.8%0.39%
Apr 202634.9%28.6%10.5%12.9%12.9%0.28%
May 202640.9%18.4%10.1%15.1%15.1%0.41%
Jun 202640%18%12.1%14.8%14.8%0.32%
Jul 202637.3%20.5%11.2%13.7%16.8%0.37%
Aug 202639%17.6%14.4%14.4%14.4%0.32%
Sep 2026——————

  1. 1.Nutella

    39%

    Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +1.7 points.

  2. 2.Lindt

    17.6%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -3 points.

  3. 3.Cadbury

    14.4%

    Moved from 5th to 3rd. 450K estimated branded searches, +49.5% vs prior month. Share +3.1 points.

  4. 4.Hershey's

    14.4%

    Held 4th. 450K estimated branded searches, +22.3% vs prior month. Share +0.6 points.

  5. 5.Jimmy's

    14.4%

    Moved from 3rd to 5th. 450K estimated branded searches, 0% vs prior month. Share -2.4 points.

  6. 6.Rigoni di Asiago

    0.32%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Cadbury and its closest rivals

How has branded search demand for Cadbury changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Cadbury worldwide rose from 368K to 450K.
  • Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among chocolate spreads worldwide increased from 10.7% to 14.4%.
  • Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among chocolate spreads worldwide peaked at 22.5% in November 2025 and was lowest at 9.5% in December 2025.
  • Across the 11 months ending August 2026, Cadbury rose from 5th to 3rd among chocolate spreads worldwide.

How did search popularity change for chocolate spreads worldwide in August 2026?

  1. In August 2026, Cadbury overtook Hershey's to rank 3rd among chocolate spreads worldwide, at 14.4%.

  2. In August 2026, Nutella gained estimated Share of Search among chocolate spreads worldwide, from 37.3% to 39%.

  3. In August 2026, Hershey's gained estimated Share of Search among chocolate spreads worldwide, from 13.7% to 14.4%.

  4. In August 2026, Lindt lost estimated Share of Search among chocolate spreads worldwide, from 20.5% to 17.6%.

  5. In August 2026, Jimmy's lost estimated Share of Search among chocolate spreads worldwide, from 16.8% to 14.4%.

  6. Estimated monthly branded searches for Rigoni di Asiago worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

Where does Cadbury compete?

Cadbury is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Chocolate brands4th of 514.2%Show ranking
Chocolate spreads3rd of 614.4%Shown above
Hot chocolate brands2nd of 623%Show ranking
Lollies1st of 644.1%Show ranking
Granola bar brands1st of 648.5%Show ranking

How is Cadbury measured?

Brandwave collects information about searches that people make online using Cadbury’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • cadbury

Do you work for Cadbury? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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