Brandwave

How popular isToblerone in search?

In August 2026, there were an estimated 550K branded searches for Toblerone worldwide which held steady over the last 11 months. Toblerone holds 17.4% estimated Share of Search among chocolate brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ferrero Rocher47.5%
  2. Lindt17.4%
  3. Toblerone17.4%
  4. Cadbury14.2%
  5. Whittaker's3.5%
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Which chocolate brands compete with Toblerone?

Toblerone against chocolate brands worldwide, by month

Share of Search by month for Ferrero Rocher, Lindt, Toblerone, Cadbury, Whittaker's. The figures are in the table below the chart.

View monthly share of search table
MonthFerrero RocherLindtTobleroneCadburyWhittaker's
Oct 202544.8%24.6%16.4%11%3.3%
Nov 202537.2%24.8%13.7%20.3%4.1%
Dec 202549.4%27.1%14.9%6.6%2%
Jan 202650.9%22.9%15.3%8.4%2.5%
Feb 202657.1%17.2%14%9.4%2.3%
Mar 202644%29.3%13.2%10.8%2.6%
Apr 202643.8%29.2%13.1%10.7%3.2%
May 202651.5%18.9%15.5%10.3%3.8%
Jun 202645.2%20.4%16.7%13.6%4.1%
Jul 202645.9%20.7%16.9%11.3%5.1%
Aug 202647.5%17.4%17.4%14.2%3.5%
Sep 2026—————

  1. 1.Ferrero Rocher

    47.5%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +1.5 points.

  2. 2.Lindt

    17.4%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -3.3 points.

  3. 3.Toblerone

    17.4%

    Held 3rd. 550K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  4. 4.Cadbury

    14.2%

    Held 4th. 450K estimated branded searches, +49.5% vs prior month. Share +2.9 points.

  5. 5.Whittaker's

    3.5%

    Held 5th. 110K estimated branded searches, -18.5% vs prior month. Share -1.6 points.

Compare search popularity between Toblerone and its closest rivals

How has branded search demand for Toblerone changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Toblerone worldwide held steady at 550K.
  • Across the 11 months ending August 2026, Toblerone’s estimated Share of Search among chocolate brands worldwide increased from 16.4% to 17.4%.
  • Across the 11 months ending August 2026, Toblerone’s estimated Share of Search among chocolate brands worldwide peaked at 17.4% in August 2026 and was lowest at 13.1% in April 2026.

How did search popularity change for chocolate brands worldwide in August 2026?

  1. In August 2026, Cadbury gained estimated Share of Search among chocolate brands worldwide, from 11.3% to 14.2%.

  2. In August 2026, Ferrero Rocher gained estimated Share of Search among chocolate brands worldwide, from 45.9% to 47.5%.

  3. In August 2026, Lindt lost estimated Share of Search among chocolate brands worldwide, from 20.7% to 17.4%.

  4. In August 2026, Whittaker's lost estimated Share of Search among chocolate brands worldwide, from 5.1% to 3.5%.

  5. Toblerone’s estimated Share of Search among chocolate brands worldwide has gained ground for 3 months in a row, from 15.5% to 17.4% in August 2026.

How is Toblerone measured?

Brandwave collects information about searches that people make online using Toblerone’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • toblerone

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How the Brand Demand Index is measured

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