Lindt vs Toblerone:Which is more popular by branded search?
In August 2026, Lindt and Toblerone were level on Share of Search among chocolate brands worldwide, with an estimated 550K branded searches each, at 17.4% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lindt or Toblerone?
Compare the chocolate brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lindt, Toblerone. The figures are in the table below the chart.
View monthly share of search table
| Month | Ferrero Rocher | Lindt | Toblerone | Cadbury | Whittaker's |
|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 24.6% | 16.4% | 11% | 3.3% |
| Nov 2025 | 37.2% | 24.8% | 13.7% | 20.3% | 4.1% |
| Dec 2025 | 49.4% | 27.1% | 14.9% | 6.6% | 2% |
| Jan 2026 | 50.9% | 22.9% | 15.3% | 8.4% | 2.5% |
| Feb 2026 | 57.1% | 17.2% | 14% | 9.4% | 2.3% |
| Mar 2026 | 44% | 29.3% | 13.2% | 10.8% | 2.6% |
| Apr 2026 | 43.8% | 29.2% | 13.1% | 10.7% | 3.2% |
| May 2026 | 51.5% | 18.9% | 15.5% | 10.3% | 3.8% |
| Jun 2026 | 45.2% | 20.4% | 16.7% | 13.6% | 4.1% |
| Jul 2026 | 45.9% | 20.7% | 16.9% | 11.3% | 5.1% |
| Aug 2026 | 47.5% | 17.4% | 17.4% | 14.2% | 3.5% |
| Sep 2026 | — | — | — | — | — |
How has the Lindt and Toblerone comparison changed over the last 12 months?
3 findings
- Lindt was ahead of Toblerone in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lindt’s estimated Share of Search among chocolate brands worldwide moved from 24.6% to 17.4%, and its estimated monthly branded searches moved from 823K to 550K.
- Across the 11 months ending August 2026, Toblerone’s estimated Share of Search among chocolate brands worldwide moved from 16.4% to 17.4%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for chocolate brands worldwide in August 2026?
2 changes
In August 2026, Lindt lost estimated Share of Search among chocolate brands worldwide, from 20.7% to 17.4%.
Toblerone’s estimated Share of Search among chocolate brands worldwide has gained ground for 3 months in a row, from 15.5% to 17.4% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lindt’s and Toblerone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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