Cadbury vs Ferrero Rocher:Which is more popular by branded search?
In August 2026, Ferrero Rocher had more branded searches than Cadbury among chocolate brands worldwide. Ferrero Rocher was estimated to have 1.5M branded searches compared to Cadbury’s 450K, and held a 47.5% Share of Search versus Cadbury’s 14.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cadbury or Ferrero Rocher?
Compare the chocolate brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ferrero Rocher, Cadbury. The figures are in the table below the chart.
View monthly share of search table
| Month | Ferrero Rocher | Lindt | Toblerone | Cadbury | Whittaker's |
|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 24.6% | 16.4% | 11% | 3.3% |
| Nov 2025 | 37.2% | 24.8% | 13.7% | 20.3% | 4.1% |
| Dec 2025 | 49.4% | 27.1% | 14.9% | 6.6% | 2% |
| Jan 2026 | 50.9% | 22.9% | 15.3% | 8.4% | 2.5% |
| Feb 2026 | 57.1% | 17.2% | 14% | 9.4% | 2.3% |
| Mar 2026 | 44% | 29.3% | 13.2% | 10.8% | 2.6% |
| Apr 2026 | 43.8% | 29.2% | 13.1% | 10.7% | 3.2% |
| May 2026 | 51.5% | 18.9% | 15.5% | 10.3% | 3.8% |
| Jun 2026 | 45.2% | 20.4% | 16.7% | 13.6% | 4.1% |
| Jul 2026 | 45.9% | 20.7% | 16.9% | 11.3% | 5.1% |
| Aug 2026 | 47.5% | 17.4% | 17.4% | 14.2% | 3.5% |
| Sep 2026 | — | — | — | — | — |
How has the Cadbury and Ferrero Rocher comparison changed over the last 12 months?
3 findings
- Ferrero Rocher was ahead of Cadbury in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among chocolate brands worldwide moved from 11% to 14.2%, and its estimated monthly branded searches moved from 368K to 450K.
- Across the 11 months ending August 2026, Ferrero Rocher’s estimated Share of Search among chocolate brands worldwide moved from 44.8% to 47.5%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for chocolate brands worldwide in August 2026?
2 changes
In August 2026, Cadbury gained estimated Share of Search among chocolate brands worldwide, from 11.3% to 14.2%.
In August 2026, Ferrero Rocher gained estimated Share of Search among chocolate brands worldwide, from 45.9% to 47.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Cadbury’s and Ferrero Rocher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cadbury
1 branded search term
- cadbury
Ferrero Rocher
1 branded search term
- ferrerorocher
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.