Brandwave

Godiva vs Lindt:Which is more popular?

In September 2026, Lindt had more branded searches than Godiva among chocolate brands worldwide. Lindt had about 550,000 branded searches, while Godiva had 337,000. Lindt made up 14.9% of all chocolate brand searches we track, and Godiva accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about chocolate brands, Lindt appeared in all five answers and Godiva in four. Lindt was mentioned before Godiva in three out of five answers.

Among chocolate brands worldwide in September 2026

Who do people search for more?

Lindt, about 63% more searches than Godiva

Lindt 550K searchesGodiva 337K searches

Who does AI mention more?

Lindt, mentioned in every answer we collected

Lindt in 5 of 5Godiva in 4 of 5

Who does AI recommend more?

Lindt, named ahead of Godiva in 3 of 5 answers

Lindt first in 3Godiva first in 2

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Top chocolate brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lindt appeared in all five answers. Godiva was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Lindt was listed before Godiva in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lindt1st
  2. Godiva2nd
  3. Ghirardelli3rd
  4. Cadbury4th
  5. Neuhaus4th
  6. Tony's Chocolonely6th
  7. Vosges Haut-Chocolat7th
  8. Toblerone8th
  9. Ferrero Rocher9th
  10. Whittaker's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lindt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Godiva4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ghirardelli4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tony's Chocolonely3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vosges Haut-Chocolat3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Neuhaus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ferrero Rocher1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toblerone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cadbury1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whittaker's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chocolate brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Godiva or Lindt more popular in search?

This chart shows how often people search Google for Godiva and Lindt by name. Each line represents a brand's share of searches for all ten chocolate brands we track, month by month, from English-language searches worldwide.

Godiva and Lindt among chocolate brands worldwide, by month

Share of searches by month for Lindt, Godiva. The figures are in the table below the chart.

View monthly share of searches table
MonthFerrero RocherLindtTobleroneGodivaCadburyGhirardelliTony's ChocolonelyWhittaker'sNeuhausVosges Haut-Chocolat
Oct 202536%19.7%13.2%12.1%8.8%4.8%0.53%2.6%2.2%0.11%
Nov 202531.4%20.9%11.5%9.1%17.2%4.2%0.46%3.4%1.6%0.17%
Dec 202540.8%22.3%12.3%10.4%5.5%4.5%0.4%1.6%2%0.18%
Jan 202641.6%18.7%12.5%11.4%6.8%4.6%0.41%2.1%1.7%0.12%
Feb 202646.3%13.9%11.4%12.1%7.6%4.2%0.68%1.9%1.9%0.11%
Mar 202636.7%24.5%11%9.2%9%3.3%2.2%2.2%1.8%0.07%
Apr 202636.3%24.2%10.9%8.1%8.9%4%2.7%2.7%2.2%0.09%
May 202641.2%15.1%12.4%9.2%8.3%4.5%3.7%3%2.5%0.1%
Jun 202636.7%16.6%13.6%9.6%11.1%4.1%2.7%3.3%2.2%0.09%
Jul 202636.1%16.3%13.3%11.6%8.9%4.9%2.7%4%2.2%0.09%
Aug 202639%14.3%14.3%8.7%11.7%4.3%2.9%2.9%1.9%0.08%
Sep 202640.6%14.9%14.9%9.1%8.1%4.5%3%2.4%2.4%0.08%

How has the Godiva and Lindt comparison changed over the last 12 months?

3 findings
  • Lindt was ahead of Godiva in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Godiva’s share of searches among chocolate brands worldwide moved from 12.1% to 9.1%, and its estimated monthly branded searches moved from 503K to 337K.
  • Across the 12 months ending September 2026, Lindt’s share of searches among chocolate brands worldwide moved from 19.7% to 14.9%, and its estimated monthly branded searches moved from 823K to 550K.

How did search popularity change for chocolate brands worldwide in September 2026?

2 changes
  1. In September 2026, Lindt gained share of searches among chocolate brands worldwide, from 14.3% to 14.9%.

  2. In September 2026, Godiva rose from 5th to 4th among chocolate brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Godiva’s and Lindt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Godiva

2 branded search terms

  • godiva
  • godiva chocolate

Lindt

1 branded search term

  • lindt

How the Brand Demand Index is measured

Other head-to-heads among chocolate brands

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