Brandwave

How popular isTony's Chocolonely?

In September 2026, people searched for Tony's Chocolonely by name about 110,000 times worldwide, a 395.5% increase from the previous year. These searches made up 3% of all global chocolate brand searches, placing Tony's Chocolonely seventh out of ten brands. When we asked both ChatGPT and Google AI Overviews about chocolate brands, Tony's Chocolonely appeared in three of the five answers and was the sixth most recommended of the ten.

Search and AI answers in September 2026

Tony's Chocolonely is the seventh most searched of 10 competitors and the sixth most recommended in AI answers.

  1. Ferrero RocherShare of searches 40.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
  2. LindtShare of searches 14.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. TobleroneShare of searches 14.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  4. GodivaShare of searches 9.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Tony's ChocolonelyShare of searches 3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

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Top chocolate brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tony's Chocolonely was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tony's Chocolonely is the sixth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lindt1st
  2. Godiva2nd
  3. Ghirardelli3rd
  4. Cadbury4th
  5. Neuhaus4th
  6. Tony's Chocolonely6th
  7. Vosges Haut-Chocolat7th
  8. Toblerone8th
  9. Ferrero Rocher9th
  10. Whittaker's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lindt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Godiva4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ghirardelli4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tony's Chocolonely3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vosges Haut-Chocolat3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Neuhaus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ferrero Rocher1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toblerone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cadbury1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whittaker's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chocolate brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which chocolate brands compete with Tony's Chocolonely?

Tony's Chocolonely against chocolate brands worldwide, by month

Share of searches by month for Ferrero Rocher, Lindt, Toblerone, Godiva, Cadbury, Ghirardelli, Tony's Chocolonely, Whittaker's, Neuhaus. The figures are in the table below the chart.

View monthly share of searches table
MonthFerrero RocherLindtTobleroneGodivaCadburyGhirardelliTony's ChocolonelyWhittaker'sNeuhausVosges Haut-Chocolat
Oct 202536%19.7%13.2%12.1%8.8%4.8%0.53%2.6%2.2%0.11%
Nov 202531.4%20.9%11.5%9.1%17.2%4.2%0.46%3.4%1.6%0.17%
Dec 202540.8%22.3%12.3%10.4%5.5%4.5%0.4%1.6%2%0.18%
Jan 202641.6%18.7%12.5%11.4%6.8%4.6%0.41%2.1%1.7%0.12%
Feb 202646.3%13.9%11.4%12.1%7.6%4.2%0.68%1.9%1.9%0.11%
Mar 202636.7%24.5%11%9.2%9%3.3%2.2%2.2%1.8%0.07%
Apr 202636.3%24.2%10.9%8.1%8.9%4%2.7%2.7%2.2%0.09%
May 202641.2%15.1%12.4%9.2%8.3%4.5%3.7%3%2.5%0.1%
Jun 202636.7%16.6%13.6%9.6%11.1%4.1%2.7%3.3%2.2%0.09%
Jul 202636.1%16.3%13.3%11.6%8.9%4.9%2.7%4%2.2%0.09%
Aug 202639%14.3%14.3%8.7%11.7%4.3%2.9%2.9%1.9%0.08%
Sep 202640.6%14.9%14.9%9.1%8.1%4.5%3%2.4%2.4%0.08%

  1. 1.Ferrero Rocher

    40.6%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Lindt

    14.9%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Toblerone

    14.9%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Godiva

    9.1%

    Moved from 5th to 4th. 337K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Cadbury

    8.1%

    Moved from 4th to 5th. 301K estimated branded searches, -33.1% vs prior month. Share -3.6 points.

  6. 6.Ghirardelli

    4.5%

    Held 6th. 165K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Tony's Chocolonely

    3%

    Moved from 8th to 7th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Whittaker's

    2.4%

    Moved from 7th to 8th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.4 points.

  9. 9.Neuhaus

    2.4%

    Held 9th. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

  10. 10.Vosges Haut-Chocolat

    0.08%

    Held 10th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Tony's Chocolonely and its closest rivals

Every comparison with Tony's Chocolonely

13 comparisons

How has branded search demand for Tony's Chocolonely changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tony's Chocolonely worldwide rose from 22.2K to 110K.
  • Across the 12 months ending September 2026, Tony's Chocolonely’s share of searches among chocolate brands worldwide increased from 0.53% to 3%.
  • Across the 12 months ending September 2026, Tony's Chocolonely’s share of searches among chocolate brands worldwide peaked at 3.7% in May 2026 and was lowest at 0.4% in December 2025.
  • Across the 12 months ending September 2026, Tony's Chocolonely rose from 9th to 7th among chocolate brands worldwide.

How did search popularity change for chocolate brands worldwide in September 2026?

6 changes

  1. In September 2026, Ferrero Rocher gained share of searches among chocolate brands worldwide, from 39% to 40.6%.

  2. In September 2026, Lindt gained share of searches among chocolate brands worldwide, from 14.3% to 14.9%.

  3. In September 2026, Toblerone gained share of searches among chocolate brands worldwide, from 14.3% to 14.9%.

  4. In September 2026, Neuhaus gained share of searches among chocolate brands worldwide, from 1.9% to 2.4%.

  5. In September 2026, Cadbury lost share of searches among chocolate brands worldwide, from 11.7% to 8.1%.

  6. In September 2026, Godiva rose from 5th to 4th among chocolate brands worldwide.

How are Tony's Chocolonely’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Tony's Chocolonely’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tonys chocolonely

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How the Brand Demand Index is measured

Where does Tony's Chocolonely compete?

Tony's Chocolonely is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chocolate bar brands7th of 72.9%Show ranking
Chocolate brands7th of 103%Shown above
Milk chocolate brands5th of 55.7%Show ranking
Creator with pink hair and a pink jacket

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