Brandwave

How popular isTony's Chocolonely?

In September 2026, people searched for Tony's Chocolonely by name about 110,000 times worldwide, a 395.5% increase from the previous year. These searches made up 5.7% of all global milk chocolate brand searches, placing Tony's Chocolonely fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about milk chocolate brands, Tony's Chocolonely appeared in all answers and was the second most recommended of the five.

Search and AI answers in September 2026

Tony's Chocolonely is the fifth most searched of 5 competitors and the second most recommended in AI answers.

  1. LindtShare of searches 28.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. MilkaShare of searches 26.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. Hershey'sShare of searches 23.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. CadburyShare of searches 15.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Tony's ChocolonelyShare of searches 5.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top milk chocolate brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tony's Chocolonely appeared in all five answers. Tony's Chocolonely is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lindt1st
  2. Tony's Chocolonely2nd
  3. Cadbury3rd
  4. Milka4th
  5. Hershey's5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lindt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tony's Chocolonely5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cadbury4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Milka2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hershey's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about milk chocolate brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which milk chocolate brands compete with Tony's Chocolonely?

Tony's Chocolonely against milk chocolate brands worldwide, by month

Share of searches by month for Lindt, Milka, Hershey's, Cadbury, Tony's Chocolonely. The figures are in the table below the chart.

View monthly share of searches table
MonthLindtMilkaHershey'sCadburyTony's Chocolonely
Oct 202535.8%23.2%24%16%0.97%
Nov 202535.7%20.9%13.2%29.3%0.79%
Dec 202547.1%26.3%14.2%11.6%0.85%
Jan 202637.3%27.9%20.4%13.6%0.82%
Feb 202631.5%28.7%21.1%17.2%1.5%
Mar 202641.4%24.3%15.3%15.3%3.7%
Apr 202637.8%27%17.1%13.9%4.2%
May 202625.9%32.3%21.2%14.2%6.4%
Jun 202629%23%23.8%19.4%4.8%
Jul 202631%26.2%20.8%16.9%5.1%
Aug 202627.5%21.8%22.6%22.5%5.5%
Sep 202628.7%26.3%23.5%15.7%5.7%

  1. 1.Lindt

    28.7%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.Milka

    26.3%

    Moved from 4th to 2nd. 503K estimated branded searches, +15.4% vs prior month. Share +4.4 points.

  3. 3.Hershey's

    23.5%

    Moved from 2nd to 3rd. 451K estimated branded searches, +0.04% vs prior month. Share +1 points.

  4. 4.Cadbury

    15.7%

    Moved from 3rd to 4th. 301K estimated branded searches, -33.1% vs prior month. Share -6.8 points.

  5. 5.Tony's Chocolonely

    5.7%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Tony's Chocolonely and its closest rivals

Every comparison with Tony's Chocolonely

13 comparisons

How has branded search demand for Tony's Chocolonely changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tony's Chocolonely worldwide rose from 22.2K to 110K.
  • Across the 12 months ending September 2026, Tony's Chocolonely’s share of searches among milk chocolate brands worldwide increased from 0.97% to 5.7%.
  • Across the 12 months ending September 2026, Tony's Chocolonely’s share of searches among milk chocolate brands worldwide peaked at 6.4% in May 2026 and was lowest at 0.79% in November 2025.

How did search popularity change for milk chocolate brands worldwide in September 2026?

5 changes

  1. In September 2026, Milka overtook Hershey's and Cadbury to rank 2nd among milk chocolate brands worldwide, with 26.3% of the searches.

  2. In September 2026, Lindt gained share of searches among milk chocolate brands worldwide, from 27.5% to 28.7%.

  3. In September 2026, Hershey's gained share of searches among milk chocolate brands worldwide, from 22.6% to 23.5%.

  4. In September 2026, Cadbury lost share of searches among milk chocolate brands worldwide, from 22.5% to 15.7%.

  5. Tony's Chocolonely’s share of searches among milk chocolate brands worldwide has gained ground for 3 months in a row, from 4.8% to 5.7% in September 2026.

How are Tony's Chocolonely’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Tony's Chocolonely’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tonys chocolonely

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How the Brand Demand Index is measured

Where does Tony's Chocolonely compete?

Tony's Chocolonely is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chocolate bar brands7th of 72.9%Show ranking
Chocolate brands7th of 103%Show ranking
Milk chocolate brands5th of 55.7%Shown above
Creator with pink hair and a pink jacket

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