Lindt vs Tony's Chocolonely:Which is more popular?
In September 2026, Lindt had more branded searches than Tony's Chocolonely among milk chocolate brands worldwide. Lindt had about 550,000 branded searches, while Tony's Chocolonely had 110,000. Lindt made up 28.7% of all milk chocolate brand searches we track, and Tony's Chocolonely accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about milk chocolate brands, both Lindt and Tony's Chocolonely appeared in all five answers. Lindt was mentioned before Tony's Chocolonely in three out of four answers.
Who do people search for more?
Lindt, about 5 searches for every 1 for Tony's Chocolonely
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Lindt, named ahead of Tony's Chocolonely in 3 of 4 answers
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Top milk chocolate brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Lindt and Tony's Chocolonely showed up in all five answers. Lindt was listed before Tony's Chocolonely in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Lindt1st
Tony's Chocolonely2nd
Cadbury3rd
Milka4th
Hershey's5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lindt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tony's Chocolonely5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cadbury4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Milka2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hershey's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about milk chocolate brands
5 answers
Asked ChatGPT
“Which milk chocolate brand should I buy?”
Asked ChatGPT
“What are the best milk chocolate brands?”
Asked ChatGPT
“What's the best milk chocolate brand for everyday snacking?”
Searched Google, AI Overview
“milk chocolate brands”
Searched Google, AI Overview
“best milk chocolate”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Lindt or Tony's Chocolonely more popular in search?
This chart shows how often people search Google for Lindt and Tony's Chocolonely by name. Each line represents a brand's share of searches for all five milk chocolate brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lindt, Tony's Chocolonely. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lindt | Milka | Hershey's | Cadbury | Tony's Chocolonely |
|---|---|---|---|---|---|
| Oct 2025 | 35.8% | 23.2% | 24% | 16% | 0.97% |
| Nov 2025 | 35.7% | 20.9% | 13.2% | 29.3% | 0.79% |
| Dec 2025 | 47.1% | 26.3% | 14.2% | 11.6% | 0.85% |
| Jan 2026 | 37.3% | 27.9% | 20.4% | 13.6% | 0.82% |
| Feb 2026 | 31.5% | 28.7% | 21.1% | 17.2% | 1.5% |
| Mar 2026 | 41.4% | 24.3% | 15.3% | 15.3% | 3.7% |
| Apr 2026 | 37.8% | 27% | 17.1% | 13.9% | 4.2% |
| May 2026 | 25.9% | 32.3% | 21.2% | 14.2% | 6.4% |
| Jun 2026 | 29% | 23% | 23.8% | 19.4% | 4.8% |
| Jul 2026 | 31% | 26.2% | 20.8% | 16.9% | 5.1% |
| Aug 2026 | 27.5% | 21.8% | 22.6% | 22.5% | 5.5% |
| Sep 2026 | 28.7% | 26.3% | 23.5% | 15.7% | 5.7% |
How has the Lindt and Tony's Chocolonely comparison changed over the last 12 months?
3 findings
- Lindt was ahead of Tony's Chocolonely in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lindt’s share of searches among milk chocolate brands worldwide moved from 35.8% to 28.7%, and its estimated monthly branded searches moved from 823K to 550K.
- Across the 12 months ending September 2026, Tony's Chocolonely’s share of searches among milk chocolate brands worldwide moved from 0.97% to 5.7%, and its estimated monthly branded searches moved from 22.2K to 110K.
How did search popularity change for milk chocolate brands worldwide in September 2026?
2 changes
In September 2026, Lindt gained share of searches among milk chocolate brands worldwide, from 27.5% to 28.7%.
Tony's Chocolonely’s share of searches among milk chocolate brands worldwide has gained ground for 3 months in a row, from 4.8% to 5.7% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lindt’s and Tony's Chocolonely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lindt
1 branded search term
- lindt
Tony's Chocolonely
1 branded search term
- tonys chocolonely
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