Hershey's vs Lindt:Which is searched more?
In September 2026, Lindt had more branded searches than Hershey's among milk chocolate brands worldwide. Lindt was estimated to have 550K branded searches compared to Hershey's’ 451K, and held a 42.2% Share of Search versus Hershey's’ 34.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hershey's or Lindt?
Compare the milk chocolate brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lindt, Hershey's. The figures are in the table below the chart.
View monthly share of search table
| Month | Lindt | Hershey's | Cadbury |
|---|---|---|---|
| Oct 2025 | 47.2% | 31.6% | 21.1% |
| Nov 2025 | 45.7% | 16.9% | 37.4% |
| Dec 2025 | 64.7% | 19.4% | 15.9% |
| Jan 2026 | 52.3% | 28.6% | 19.1% |
| Feb 2026 | 45.1% | 30.2% | 24.7% |
| Mar 2026 | 57.5% | 21.3% | 21.2% |
| Apr 2026 | 55% | 24.8% | 20.2% |
| May 2026 | 42.2% | 34.6% | 23.1% |
| Jun 2026 | 40.2% | 32.9% | 26.9% |
| Jul 2026 | 45.1% | 30.2% | 24.7% |
| Aug 2026 | 37.9% | 31.1% | 31% |
| Sep 2026 | 42.2% | 34.6% | 23.1% |
How has the Hershey's and Lindt comparison changed over the last 12 months?
3 findings
- Lindt was ahead of Hershey's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hershey's’ estimated Share of Search among milk chocolate brands worldwide moved from 31.6% to 34.6%, and its estimated monthly branded searches moved from 551K to 451K.
- Across the 12 months ending September 2026, Lindt’s estimated Share of Search among milk chocolate brands worldwide moved from 47.2% to 42.2%, and its estimated monthly branded searches moved from 823K to 550K.
How did search popularity change for milk chocolate brands worldwide in September 2026?
2 changes
In September 2026, Lindt gained estimated Share of Search among milk chocolate brands worldwide, from 37.9% to 42.2%.
In September 2026, Hershey's gained estimated Share of Search among milk chocolate brands worldwide, from 31.1% to 34.6%.
Other head-to-heads among milk chocolate brands
How each brand is measured
Brandwave collects information about searches that people make online using Hershey's’ and Lindt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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