Milk chocolate brands:Which are searched most?
In September 2026, Lindt was the most searched among milk chocolate brands worldwide, with an estimated 550K branded searches and 42.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the milk chocolate brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lindt, Hershey's, Cadbury. The figures are in the table below the chart.
View monthly share of search table
| Month | Lindt | Hershey's | Cadbury |
|---|---|---|---|
| Oct 2025 | 47.2% | 31.6% | 21.1% |
| Nov 2025 | 45.7% | 16.9% | 37.4% |
| Dec 2025 | 64.7% | 19.4% | 15.9% |
| Jan 2026 | 52.3% | 28.6% | 19.1% |
| Feb 2026 | 45.1% | 30.2% | 24.7% |
| Mar 2026 | 57.5% | 21.3% | 21.2% |
| Apr 2026 | 55% | 24.8% | 20.2% |
| May 2026 | 42.2% | 34.6% | 23.1% |
| Jun 2026 | 40.2% | 32.9% | 26.9% |
| Jul 2026 | 45.1% | 30.2% | 24.7% |
| Aug 2026 | 37.9% | 31.1% | 31% |
| Sep 2026 | 42.2% | 34.6% | 23.1% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.2% | 550K | 0% | +4.3 points | |
| 2, held 2nd | 34.6% | 451K | +0.04% | +3.6 points | |
| 3, held 3rd | 23.1% | 301K | -33.1% | -7.9 points |
Compare search popularity between leading brands
Which brand is most popular in search among milk chocolate brands worldwide?
3 brands
In September 2026, Lindt was the most searched among milk chocolate brands worldwide, with an estimated 550K branded searches and 42.2% estimated Share of Search within this set. Hershey's is in 2nd place, 7.6 percentage points behind at 34.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Lindt | 47.2% → 42.2% | 64.7%Dec 2025 | 37.9%Aug 2026 | 1st |
 Hershey's | 31.6% → 34.6% | 34.6%May 2026 | 16.9%Nov 2025 | 2nd |
 Cadbury | 21.1% → 23.1% | 37.4%Nov 2025 | 15.9%Dec 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Lindt’s estimated Share of Search among milk chocolate brands worldwide decreased from 47.2% to 42.2%.
- Across the 12 months ending September 2026, Hershey's’ estimated Share of Search among milk chocolate brands worldwide increased from 31.6% to 34.6%.
- Across the 12 months ending September 2026, Cadbury’s estimated Share of Search among milk chocolate brands worldwide increased from 21.1% to 23.1%.
- Across the 12 months ending September 2026, Lindt’s estimated Share of Search among milk chocolate brands worldwide peaked at 64.7% in December 2025 and was lowest at 37.9% in August 2026.
- Across the 12 months ending September 2026, Hershey's’ estimated Share of Search among milk chocolate brands worldwide peaked at 34.6% in May 2026 and was lowest at 16.9% in November 2025.
- Across the 12 months ending September 2026, Cadbury’s estimated Share of Search among milk chocolate brands worldwide peaked at 37.4% in November 2025 and was lowest at 15.9% in December 2025.
How did search popularity change for milk chocolate brands worldwide in September 2026?
3 changes
In September 2026, Lindt gained estimated Share of Search among milk chocolate brands worldwide, from 37.9% to 42.2%.
In September 2026, Hershey's gained estimated Share of Search among milk chocolate brands worldwide, from 31.1% to 34.6%.
In September 2026, Cadbury lost estimated Share of Search among milk chocolate brands worldwide, from 31% to 23.1%.
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