How popular isLindt in search?
In September 2026, there were an estimated 550K branded searches for Lindt worldwide which is down 33.2% over the last 12 months. Lindt holds 42.2% estimated Share of Search among milk chocolate brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which milk chocolate brands compete with Lindt?
Share of Search by month for Lindt, Hershey's, Cadbury. The figures are in the table below the chart.
View monthly share of search table
| Month | Lindt | Hershey's | Cadbury |
|---|---|---|---|
| Oct 2025 | 47.2% | 31.6% | 21.1% |
| Nov 2025 | 45.7% | 16.9% | 37.4% |
| Dec 2025 | 64.7% | 19.4% | 15.9% |
| Jan 2026 | 52.3% | 28.6% | 19.1% |
| Feb 2026 | 45.1% | 30.2% | 24.7% |
| Mar 2026 | 57.5% | 21.3% | 21.2% |
| Apr 2026 | 55% | 24.8% | 20.2% |
| May 2026 | 42.2% | 34.6% | 23.1% |
| Jun 2026 | 40.2% | 32.9% | 26.9% |
| Jul 2026 | 45.1% | 30.2% | 24.7% |
| Aug 2026 | 37.9% | 31.1% | 31% |
| Sep 2026 | 42.2% | 34.6% | 23.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.2% | 550K | 0% | +4.3 points | |
| 2, held 2nd | 34.6% | 451K | +0.04% | +3.6 points | |
| 3, held 3rd | 23.1% | 301K | -33.1% | -7.9 points |
Compare search popularity between Lindt and its closest rivals
How has branded search demand for Lindt changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lindt worldwide fell from 823K to 550K.
- Across the 12 months ending September 2026, Lindt’s estimated Share of Search among milk chocolate brands worldwide decreased from 47.2% to 42.2%.
- Across the 12 months ending September 2026, Lindt’s estimated Share of Search among milk chocolate brands worldwide peaked at 64.7% in December 2025 and was lowest at 37.9% in August 2026.
How did search popularity change for milk chocolate brands worldwide in September 2026?
3 changes
In September 2026, Lindt gained estimated Share of Search among milk chocolate brands worldwide, from 37.9% to 42.2%.
In September 2026, Hershey's gained estimated Share of Search among milk chocolate brands worldwide, from 31.1% to 34.6%.
In September 2026, Cadbury lost estimated Share of Search among milk chocolate brands worldwide, from 31% to 23.1%.
Where does Lindt compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Chocolate bar brands | 3rd of 3 | 16.7% | Show ranking |
| Chocolate brands | 2nd of 5 | 18.4% | Show ranking |
| Chocolate spreads | 2nd of 6 | 18.4% | Show ranking |
| Milk chocolate brands | 1st of 3 | 42.2% | Shown above |
How is Lindt measured?
Brandwave collects information about searches that people make online using Lindt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- lindt
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Is Lindt your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.