Brandwave

Dove vs Lindt:Which is searched more?

In September 2026, Dove had more branded searches than Lindt among chocolate bar brands worldwide. Dove was estimated to have 1.2M branded searches compared to Lindt’s 550K, and held a 37.8% Share of Search versus Lindt’s 16.7%. These are worldwide searches for English-language branded terms.

Share of Search among chocolate bar brands worldwide in September 2026Which is more popular in search, Dove or Lindt?
Dove37.8%1.2M searches
vs
Lindt16.7%550K searches

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Which is more popular in search, Dove or Lindt?

Compare the chocolate bar brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dove and Lindt among chocolate bar brands worldwide, by month

Share of Search by month for Dove, Lindt. The figures are in the table below the chart.

View monthly share of search table
MonthFerrero RocherDoveLindt
Oct 202542.6%34.1%23.4%
Nov 202544.9%25.1%29.9%
Dec 202552.1%19.5%28.5%
Jan 202649.8%27.8%22.4%
Feb 202656.9%26%17.1%
Mar 202643%28.3%28.7%
Apr 202642.6%29.1%28.4%
May 202646.1%36.9%16.9%
Jun 202643%37.7%19.4%
Jul 202643%37.7%19.4%
Aug 202645.5%37.8%16.7%
Sep 202645.5%37.8%16.7%

How has the Dove and Lindt comparison changed over the last 12 months?

  • The lead changed hands 4 times in the 12 months ending September 2026: Lindt took it in November 2025, Dove took it in January 2026, Lindt took it in March 2026, Dove took it in April 2026.
  • Across the 12 months ending September 2026, Dove’s estimated Share of Search among chocolate bar brands worldwide moved from 34.1% to 37.8%, and its estimated monthly branded searches held steady at 1.2M.
  • Across the 12 months ending September 2026, Lindt’s estimated Share of Search among chocolate bar brands worldwide moved from 23.4% to 16.7%, and its estimated monthly branded searches moved from 823K to 550K.

How did search popularity change for chocolate bar brands worldwide in September 2026?

  1. Estimated monthly branded searches for Lindt worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.

Other head-to-heads among chocolate bar brands

How each brand is measured

Brandwave collects information about searches that people make online using Dove’s and Lindt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dove

2 branded search terms

  • dove
  • dove soap

Lindt

1 branded search term

  • lindt

How the Brand Demand Index is measured

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