Brandwave

Chocolate bar brands:Which are searched most?

In September 2026, Ferrero Rocher was the most searched among chocolate bar brands worldwide, with an estimated 1.5M branded searches and 45.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ferrero Rocher45.5%
  2. Dove37.8%
  3. Lindt16.7%

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Share of SearchLeaderboard

Compare the chocolate bar brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among chocolate bar brands worldwide, by month

Share of Search by month for Ferrero Rocher, Dove, Lindt. The figures are in the table below the chart.

View monthly share of search table
MonthFerrero RocherDoveLindt
Oct 202542.6%34.1%23.4%
Nov 202544.9%25.1%29.9%
Dec 202552.1%19.5%28.5%
Jan 202649.8%27.8%22.4%
Feb 202656.9%26%17.1%
Mar 202643%28.3%28.7%
Apr 202642.6%29.1%28.4%
May 202646.1%36.9%16.9%
Jun 202643%37.7%19.4%
Jul 202643%37.7%19.4%
Aug 202645.5%37.8%16.7%
Sep 202645.5%37.8%16.7%

This month’s ranking, September 2026

  1. 1.Ferrero Rocher

    45.5%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Dove

    37.8%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Lindt

    16.7%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among chocolate bar brands worldwide?

In September 2026, Ferrero Rocher was the most searched among chocolate bar brands worldwide, with an estimated 1.5M branded searches and 45.5% estimated Share of Search within this set. Dove is in 2nd place, 7.7 percentage points behind at 37.8% Share of Search.

Global chocolate bar brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ferrero Rocher42.6% → 45.5%56.9%Feb 202642.6%Oct 20251st
Dove34.1% → 37.8%37.8%Aug 202619.5%Dec 20252nd
Lindt23.4% → 16.7%29.9%Nov 202516.7%Aug 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Ferrero Rocher’s estimated Share of Search among chocolate bar brands worldwide increased from 42.6% to 45.5%.
  • Across the 12 months ending September 2026, Dove’s estimated Share of Search among chocolate bar brands worldwide increased from 34.1% to 37.8%.
  • Across the 12 months ending September 2026, Lindt’s estimated Share of Search among chocolate bar brands worldwide decreased from 23.4% to 16.7%.
  • Across the 12 months ending September 2026, Ferrero Rocher’s estimated Share of Search among chocolate bar brands worldwide peaked at 56.9% in February 2026 and was lowest at 42.6% in October 2025.
  • Across the 12 months ending September 2026, Dove’s estimated Share of Search among chocolate bar brands worldwide peaked at 37.8% in August 2026 and was lowest at 19.5% in December 2025.
  • Across the 12 months ending September 2026, Lindt’s estimated Share of Search among chocolate bar brands worldwide peaked at 29.9% in November 2025 and was lowest at 16.7% in August 2026.

How did search popularity change for chocolate bar brands worldwide in September 2026?

  1. Estimated monthly branded searches for Lindt worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.

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