How popular isFerrero Rocher in search?
In September 2026, there were an estimated 1.5M branded searches for Ferrero Rocher worldwide which held steady over the last 12 months. Ferrero Rocher holds 45.5% estimated Share of Search among chocolate bar brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which chocolate bar brands compete with Ferrero Rocher?
Share of Search by month for Ferrero Rocher, Dove, Lindt. The figures are in the table below the chart.
View monthly share of search table
| Month | Ferrero Rocher | Dove | Lindt |
|---|---|---|---|
| Oct 2025 | 42.6% | 34.1% | 23.4% |
| Nov 2025 | 44.9% | 25.1% | 29.9% |
| Dec 2025 | 52.1% | 19.5% | 28.5% |
| Jan 2026 | 49.8% | 27.8% | 22.4% |
| Feb 2026 | 56.9% | 26% | 17.1% |
| Mar 2026 | 43% | 28.3% | 28.7% |
| Apr 2026 | 42.6% | 29.1% | 28.4% |
| May 2026 | 46.1% | 36.9% | 16.9% |
| Jun 2026 | 43% | 37.7% | 19.4% |
| Jul 2026 | 43% | 37.7% | 19.4% |
| Aug 2026 | 45.5% | 37.8% | 16.7% |
| Sep 2026 | 45.5% | 37.8% | 16.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.5% | 1.5M | 0% | 0 points | |
| 2, held 2nd | 37.8% | 1.2M | 0% | 0 points | |
| 3, held 3rd | 16.7% | 550K | 0% | 0 points |
Compare search popularity between Ferrero Rocher and its closest rivals
Every comparison with Ferrero Rocher
5 comparisons
How has branded search demand for Ferrero Rocher changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ferrero Rocher worldwide held steady at 1.5M.
- Across the 12 months ending September 2026, Ferrero Rocher’s estimated Share of Search among chocolate bar brands worldwide increased from 42.6% to 45.5%.
- Across the 12 months ending September 2026, Ferrero Rocher’s estimated Share of Search among chocolate bar brands worldwide peaked at 56.9% in February 2026 and was lowest at 42.6% in October 2025.
How did search popularity change for chocolate bar brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Lindt worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.
Where does Ferrero Rocher compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Chocolate bar brands | 1st of 3 | 45.5% | Shown above |
| Chocolate brands | 1st of 5 | 50.1% | Show ranking |
How is Ferrero Rocher measured?
Brandwave collects information about searches that people make online using Ferrero Rocher’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ferrerorocher
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