Brandwave

Chocolate brands:Which brands are most popular in search?

In August 2026, Ferrero Rocher was the most searched among chocolate brands worldwide, with an estimated 1.5M branded searches and 47.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ferrero Rocher47.5%
  2. Lindt17.4%
  3. Toblerone17.4%
  4. Cadbury14.2%
  5. Whittaker's3.5%

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Share of SearchLeaderboard

Compare the chocolate brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among chocolate brands worldwide, by month

Share of Search by month for Ferrero Rocher, Lindt, Toblerone, Cadbury, Whittaker's. The figures are in the table below the chart.

View monthly share of search table
MonthFerrero RocherLindtTobleroneCadburyWhittaker's
Oct 202544.8%24.6%16.4%11%3.3%
Nov 202537.2%24.8%13.7%20.3%4.1%
Dec 202549.4%27.1%14.9%6.6%2%
Jan 202650.9%22.9%15.3%8.4%2.5%
Feb 202657.1%17.2%14%9.4%2.3%
Mar 202644%29.3%13.2%10.8%2.6%
Apr 202643.8%29.2%13.1%10.7%3.2%
May 202651.5%18.9%15.5%10.3%3.8%
Jun 202645.2%20.4%16.7%13.6%4.1%
Jul 202645.9%20.7%16.9%11.3%5.1%
Aug 202647.5%17.4%17.4%14.2%3.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Ferrero Rocher

    47.5%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +1.5 points.

  2. 2.Lindt

    17.4%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -3.3 points.

  3. 3.Toblerone

    17.4%

    Held 3rd. 550K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  4. 4.Cadbury

    14.2%

    Held 4th. 450K estimated branded searches, +49.5% vs prior month. Share +2.9 points.

  5. 5.Whittaker's

    3.5%

    Held 5th. 110K estimated branded searches, -18.5% vs prior month. Share -1.6 points.

Compare search popularity between leading brands

Which brand is most popular in search among chocolate brands worldwide?

In August 2026, Ferrero Rocher was the most searched among chocolate brands worldwide, with an estimated 1.5M branded searches and 47.5% estimated Share of Search within this set. Lindt is in 2nd place, 30.1 percentage points behind at 17.4% Share of Search.

Global chocolate brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ferrero Rocher44.8% → 47.5%57.1%Feb 202637.2%Nov 20251st
Lindt24.6% → 17.4%29.3%Mar 202617.2%Feb 20262nd
Toblerone16.4% → 17.4%17.4%Aug 202613.1%Apr 20263rd
Cadbury11% → 14.2%20.3%Nov 20256.6%Dec 20254th
Whittaker's3.3% → 3.5%5.1%Jul 20262%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ferrero Rocher’s estimated Share of Search among chocolate brands worldwide increased from 44.8% to 47.5%.
  • Across the 11 months ending August 2026, Lindt’s estimated Share of Search among chocolate brands worldwide decreased from 24.6% to 17.4%.
  • Across the 11 months ending August 2026, Toblerone’s estimated Share of Search among chocolate brands worldwide increased from 16.4% to 17.4%.
  • Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among chocolate brands worldwide increased from 11% to 14.2%.
  • Across the 11 months ending August 2026, Ferrero Rocher’s estimated Share of Search among chocolate brands worldwide peaked at 57.1% in February 2026 and was lowest at 37.2% in November 2025.
  • Across the 11 months ending August 2026, Lindt’s estimated Share of Search among chocolate brands worldwide peaked at 29.3% in March 2026 and was lowest at 17.2% in February 2026.
  • Across the 11 months ending August 2026, Toblerone’s estimated Share of Search among chocolate brands worldwide peaked at 17.4% in August 2026 and was lowest at 13.1% in April 2026.
  • Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among chocolate brands worldwide peaked at 20.3% in November 2025 and was lowest at 6.6% in December 2025.
  • Across the 11 months ending August 2026, Whittaker's’ estimated Share of Search among chocolate brands worldwide peaked at 5.1% in July 2026 and was lowest at 2% in December 2025.
  • Across the 11 months ending August 2026, Whittaker's held steady: its estimated Share of Search among chocolate brands worldwide moved less than 0.5 percentage points.

How did search popularity change for chocolate brands worldwide in August 2026?

  1. In August 2026, Cadbury gained estimated Share of Search among chocolate brands worldwide, from 11.3% to 14.2%.

  2. In August 2026, Ferrero Rocher gained estimated Share of Search among chocolate brands worldwide, from 45.9% to 47.5%.

  3. In August 2026, Lindt lost estimated Share of Search among chocolate brands worldwide, from 20.7% to 17.4%.

  4. In August 2026, Whittaker's lost estimated Share of Search among chocolate brands worldwide, from 5.1% to 3.5%.

  5. Toblerone’s estimated Share of Search among chocolate brands worldwide has gained ground for 3 months in a row, from 15.5% to 17.4% in August 2026.

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