How popular isFerrero Rocher in search?
In August 2026, there were an estimated 1.5M branded searches for Ferrero Rocher worldwide which held steady over the last 11 months. Ferrero Rocher holds 47.5% estimated Share of Search among chocolate brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ferrero Rocher47.5%
Lindt17.4%
Toblerone17.4%
Cadbury14.2%
Whittaker's3.5%
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Which chocolate brands compete with Ferrero Rocher?
Share of Search by month for Ferrero Rocher, Lindt, Toblerone, Cadbury, Whittaker's. The figures are in the table below the chart.
View monthly share of search table
| Month | Ferrero Rocher | Lindt | Toblerone | Cadbury | Whittaker's |
|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 24.6% | 16.4% | 11% | 3.3% |
| Nov 2025 | 37.2% | 24.8% | 13.7% | 20.3% | 4.1% |
| Dec 2025 | 49.4% | 27.1% | 14.9% | 6.6% | 2% |
| Jan 2026 | 50.9% | 22.9% | 15.3% | 8.4% | 2.5% |
| Feb 2026 | 57.1% | 17.2% | 14% | 9.4% | 2.3% |
| Mar 2026 | 44% | 29.3% | 13.2% | 10.8% | 2.6% |
| Apr 2026 | 43.8% | 29.2% | 13.1% | 10.7% | 3.2% |
| May 2026 | 51.5% | 18.9% | 15.5% | 10.3% | 3.8% |
| Jun 2026 | 45.2% | 20.4% | 16.7% | 13.6% | 4.1% |
| Jul 2026 | 45.9% | 20.7% | 16.9% | 11.3% | 5.1% |
| Aug 2026 | 47.5% | 17.4% | 17.4% | 14.2% | 3.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.5% | 1.5M | +23% | +1.5 points | |
| 2, held 2nd | 17.4% | 550K | 0% | -3.3 points | |
| 3, held 3rd | 17.4% | 550K | +22.2% | +0.5 points | |
| 4, held 4th | 14.2% | 450K | +49.5% | +2.9 points | |
| 5, held 5th | 3.5% | 110K | -18.5% | -1.6 points |
47.5%
Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +1.5 points.
2.
Lindt17.4%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -3.3 points.
17.4%
Held 3rd. 550K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
4.
Cadbury14.2%
Held 4th. 450K estimated branded searches, +49.5% vs prior month. Share +2.9 points.
3.5%
Held 5th. 110K estimated branded searches, -18.5% vs prior month. Share -1.6 points.
Compare search popularity between Ferrero Rocher and its closest rivals
How has branded search demand for Ferrero Rocher changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ferrero Rocher worldwide held steady at 1.5M.
- Across the 11 months ending August 2026, Ferrero Rocher’s estimated Share of Search among chocolate brands worldwide increased from 44.8% to 47.5%.
- Across the 11 months ending August 2026, Ferrero Rocher’s estimated Share of Search among chocolate brands worldwide peaked at 57.1% in February 2026 and was lowest at 37.2% in November 2025.
How did search popularity change for chocolate brands worldwide in August 2026?
5 changes
In August 2026, Cadbury gained estimated Share of Search among chocolate brands worldwide, from 11.3% to 14.2%.
In August 2026, Ferrero Rocher gained estimated Share of Search among chocolate brands worldwide, from 45.9% to 47.5%.
In August 2026, Lindt lost estimated Share of Search among chocolate brands worldwide, from 20.7% to 17.4%.
In August 2026, Whittaker's lost estimated Share of Search among chocolate brands worldwide, from 5.1% to 3.5%.
Toblerone’s estimated Share of Search among chocolate brands worldwide has gained ground for 3 months in a row, from 15.5% to 17.4% in August 2026.
How is Ferrero Rocher measured?
Brandwave collects information about searches that people make online using Ferrero Rocher’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ferrerorocher
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