Brandwave

How popular isGhirardelli?

In September 2026, people searched for Ghirardelli by name about 165,000 times worldwide, a 17.9% decrease from the previous year. These searches made up 4.5% of all global chocolate brand searches, placing Ghirardelli sixth out of ten brands. When we asked both ChatGPT and Google AI Overviews about chocolate brands, Ghirardelli appeared in four of the five answers and was the third most recommended of the ten.

Search and AI answers in September 2026

Ghirardelli is the sixth most searched of 10 competitors and the third most recommended in AI answers.

  1. Ferrero RocherShare of searches 40.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
  2. LindtShare of searches 14.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. TobleroneShare of searches 14.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  4. GodivaShare of searches 9.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. GhirardelliShare of searches 4.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top chocolate brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ghirardelli was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ghirardelli is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lindt1st
  2. Godiva2nd
  3. Ghirardelli3rd
  4. Cadbury4th
  5. Neuhaus4th
  6. Tony's Chocolonely6th
  7. Vosges Haut-Chocolat7th
  8. Toblerone8th
  9. Ferrero Rocher9th
  10. Whittaker's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lindt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Godiva4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ghirardelli4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tony's Chocolonely3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vosges Haut-Chocolat3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Neuhaus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ferrero Rocher1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toblerone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cadbury1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whittaker's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chocolate brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which chocolate brands compete with Ghirardelli?

Ghirardelli against chocolate brands worldwide, by month

Share of searches by month for Ferrero Rocher, Lindt, Toblerone, Godiva, Cadbury, Ghirardelli, Tony's Chocolonely, Whittaker's, Neuhaus. The figures are in the table below the chart.

View monthly share of searches table
MonthFerrero RocherLindtTobleroneGodivaCadburyGhirardelliTony's ChocolonelyWhittaker'sNeuhausVosges Haut-Chocolat
Oct 202536%19.7%13.2%12.1%8.8%4.8%0.53%2.6%2.2%0.11%
Nov 202531.4%20.9%11.5%9.1%17.2%4.2%0.46%3.4%1.6%0.17%
Dec 202540.8%22.3%12.3%10.4%5.5%4.5%0.4%1.6%2%0.18%
Jan 202641.6%18.7%12.5%11.4%6.8%4.6%0.41%2.1%1.7%0.12%
Feb 202646.3%13.9%11.4%12.1%7.6%4.2%0.68%1.9%1.9%0.11%
Mar 202636.7%24.5%11%9.2%9%3.3%2.2%2.2%1.8%0.07%
Apr 202636.3%24.2%10.9%8.1%8.9%4%2.7%2.7%2.2%0.09%
May 202641.2%15.1%12.4%9.2%8.3%4.5%3.7%3%2.5%0.1%
Jun 202636.7%16.6%13.6%9.6%11.1%4.1%2.7%3.3%2.2%0.09%
Jul 202636.1%16.3%13.3%11.6%8.9%4.9%2.7%4%2.2%0.09%
Aug 202639%14.3%14.3%8.7%11.7%4.3%2.9%2.9%1.9%0.08%
Sep 202640.6%14.9%14.9%9.1%8.1%4.5%3%2.4%2.4%0.08%

  1. 1.Ferrero Rocher

    40.6%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Lindt

    14.9%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Toblerone

    14.9%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Godiva

    9.1%

    Moved from 5th to 4th. 337K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Cadbury

    8.1%

    Moved from 4th to 5th. 301K estimated branded searches, -33.1% vs prior month. Share -3.6 points.

  6. 6.Ghirardelli

    4.5%

    Held 6th. 165K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Tony's Chocolonely

    3%

    Moved from 8th to 7th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Whittaker's

    2.4%

    Moved from 7th to 8th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.4 points.

  9. 9.Neuhaus

    2.4%

    Held 9th. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

  10. 10.Vosges Haut-Chocolat

    0.08%

    Held 10th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Ghirardelli and its closest rivals

Every comparison with Ghirardelli

9 comparisons

How has branded search demand for Ghirardelli changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ghirardelli worldwide fell from 201K to 165K.
  • Across the 12 months ending September 2026, Ghirardelli’s share of searches among chocolate brands worldwide peaked at 4.9% in July 2026 and was lowest at 3.3% in March 2026.

How did search popularity change for chocolate brands worldwide in September 2026?

6 changes

  1. In September 2026, Ferrero Rocher gained share of searches among chocolate brands worldwide, from 39% to 40.6%.

  2. In September 2026, Lindt gained share of searches among chocolate brands worldwide, from 14.3% to 14.9%.

  3. In September 2026, Toblerone gained share of searches among chocolate brands worldwide, from 14.3% to 14.9%.

  4. In September 2026, Neuhaus gained share of searches among chocolate brands worldwide, from 1.9% to 2.4%.

  5. In September 2026, Cadbury lost share of searches among chocolate brands worldwide, from 11.7% to 8.1%.

  6. In September 2026, Godiva rose from 5th to 4th among chocolate brands worldwide.

How are Ghirardelli’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Ghirardelli’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ghirardelli

How the Brand Demand Index is measured

Who owns Ghirardelli?

Ghirardelli is owned by Lindt & Sprüngli. Brandwave does not track any other brands owned by Lindt & Sprüngli.

Do you work for Ghirardelli? To request corrections or removal please contact us via our support page and we will be happy to assist.

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