Brandwave

Cadbury vs Ghirardelli:Which is more popular?

In September 2026, Cadbury had more branded searches than Ghirardelli among chocolate brands worldwide. Cadbury had about 301,000 branded searches, while Ghirardelli had 165,000. Cadbury made up 8.1% of all chocolate brand searches we track, and Ghirardelli accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about chocolate brands, Ghirardelli appeared in four of the five answers and Cadbury in one. Ghirardelli was mentioned before Cadbury in three out of four answers that named either.

Among chocolate brands worldwide in September 2026

Who do people search for more?

Cadbury, about 82% more searches than Ghirardelli

Cadbury 301K searchesGhirardelli 165K searches

Who does AI mention more?

Ghirardelli, mentioned in 4 of 5 answers, Cadbury in 1

Ghirardelli in 4 of 5Cadbury in 1 of 5

Who does AI recommend more?

Ghirardelli, named ahead of Cadbury in 3 of 4 answers

Ghirardelli first in 3Cadbury first in 1

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Top chocolate brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ghirardelli was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Cadbury was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Ghirardelli was listed before Cadbury in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lindt1st
  2. Godiva2nd
  3. Ghirardelli3rd
  4. Cadbury4th
  5. Neuhaus4th
  6. Tony's Chocolonely6th
  7. Vosges Haut-Chocolat7th
  8. Toblerone8th
  9. Ferrero Rocher9th
  10. Whittaker's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lindt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Godiva4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ghirardelli4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tony's Chocolonely3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vosges Haut-Chocolat3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Neuhaus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ferrero Rocher1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toblerone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cadbury1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whittaker's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chocolate brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Cadbury or Ghirardelli more popular in search?

This chart shows how often people search Google for Cadbury and Ghirardelli by name. Each line represents a brand's share of searches for all ten chocolate brands we track, month by month, from English-language searches worldwide.

Cadbury and Ghirardelli among chocolate brands worldwide, by month

Share of searches by month for Cadbury, Ghirardelli. The figures are in the table below the chart.

View monthly share of searches table
MonthFerrero RocherLindtTobleroneGodivaCadburyGhirardelliTony's ChocolonelyWhittaker'sNeuhausVosges Haut-Chocolat
Oct 202536%19.7%13.2%12.1%8.8%4.8%0.53%2.6%2.2%0.11%
Nov 202531.4%20.9%11.5%9.1%17.2%4.2%0.46%3.4%1.6%0.17%
Dec 202540.8%22.3%12.3%10.4%5.5%4.5%0.4%1.6%2%0.18%
Jan 202641.6%18.7%12.5%11.4%6.8%4.6%0.41%2.1%1.7%0.12%
Feb 202646.3%13.9%11.4%12.1%7.6%4.2%0.68%1.9%1.9%0.11%
Mar 202636.7%24.5%11%9.2%9%3.3%2.2%2.2%1.8%0.07%
Apr 202636.3%24.2%10.9%8.1%8.9%4%2.7%2.7%2.2%0.09%
May 202641.2%15.1%12.4%9.2%8.3%4.5%3.7%3%2.5%0.1%
Jun 202636.7%16.6%13.6%9.6%11.1%4.1%2.7%3.3%2.2%0.09%
Jul 202636.1%16.3%13.3%11.6%8.9%4.9%2.7%4%2.2%0.09%
Aug 202639%14.3%14.3%8.7%11.7%4.3%2.9%2.9%1.9%0.08%
Sep 202640.6%14.9%14.9%9.1%8.1%4.5%3%2.4%2.4%0.08%

How has the Cadbury and Ghirardelli comparison changed over the last 12 months?

3 findings
  • Cadbury was ahead of Ghirardelli in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cadbury’s share of searches among chocolate brands worldwide moved from 8.8% to 8.1%, and its estimated monthly branded searches moved from 368K to 301K.
  • Across the 12 months ending September 2026, Ghirardelli’s share of searches among chocolate brands worldwide moved from 4.8% to 4.5%, and its estimated monthly branded searches moved from 201K to 165K.

How did search popularity change for chocolate brands worldwide in September 2026?

2 changes

  1. In September 2026, Cadbury lost share of searches among chocolate brands worldwide, from 11.7% to 8.1%.

  2. Estimated monthly branded searches for Ghirardelli worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cadbury’s and Ghirardelli’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cadbury

1 branded search term

  • cadbury

Ghirardelli

1 branded search term

  • ghirardelli

How the Brand Demand Index is measured

Other head-to-heads among chocolate brands

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