Ghirardelli vs Whittaker's:Which is searched more?
In September 2026, Ghirardelli had more branded searches than Whittaker's among chocolate brands worldwide. Ghirardelli had about 165,000 branded searches, while Whittaker's had 90,500. Ghirardelli made up 4.5% of all chocolate brand searches we track, and Whittaker's accounted for 2.4%. These are worldwide searches for English-language branded terms.
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Is Ghirardelli or Whittaker's more popular in search?
Compare the chocolate brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Ghirardelli, Whittaker's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ferrero Rocher | Lindt | Toblerone | Godiva | Cadbury | Ghirardelli | Tony's Chocolonely | Whittaker's | Neuhaus | Vosges Haut-Chocolat |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 19.7% | 13.2% | 12.1% | 8.8% | 4.8% | 0.53% | 2.6% | 2.2% | 0.11% |
| Nov 2025 | 31.4% | 20.9% | 11.5% | 9.1% | 17.2% | 4.2% | 0.46% | 3.4% | 1.6% | 0.17% |
| Dec 2025 | 40.8% | 22.3% | 12.3% | 10.4% | 5.5% | 4.5% | 0.4% | 1.6% | 2% | 0.18% |
| Jan 2026 | 41.6% | 18.7% | 12.5% | 11.4% | 6.8% | 4.6% | 0.41% | 2.1% | 1.7% | 0.12% |
| Feb 2026 | 46.3% | 13.9% | 11.4% | 12.1% | 7.6% | 4.2% | 0.68% | 1.9% | 1.9% | 0.11% |
| Mar 2026 | 36.7% | 24.5% | 11% | 9.2% | 9% | 3.3% | 2.2% | 2.2% | 1.8% | 0.07% |
| Apr 2026 | 36.3% | 24.2% | 10.9% | 8.1% | 8.9% | 4% | 2.7% | 2.7% | 2.2% | 0.09% |
| May 2026 | 41.2% | 15.1% | 12.4% | 9.2% | 8.3% | 4.5% | 3.7% | 3% | 2.5% | 0.1% |
| Jun 2026 | 36.7% | 16.6% | 13.6% | 9.6% | 11.1% | 4.1% | 2.7% | 3.3% | 2.2% | 0.09% |
| Jul 2026 | 36.1% | 16.3% | 13.3% | 11.6% | 8.9% | 4.9% | 2.7% | 4% | 2.2% | 0.09% |
| Aug 2026 | 39% | 14.3% | 14.3% | 8.7% | 11.7% | 4.3% | 2.9% | 2.9% | 1.9% | 0.08% |
| Sep 2026 | 40.6% | 14.9% | 14.9% | 9.1% | 8.1% | 4.5% | 3% | 2.4% | 2.4% | 0.08% |
How has the Ghirardelli and Whittaker's comparison changed over the last 12 months?
3 findings
- Ghirardelli was ahead of Whittaker's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ghirardelli’s share of searches among chocolate brands worldwide moved from 4.8% to 4.5%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Whittaker's’ share of searches among chocolate brands worldwide moved from 2.6% to 2.4%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for chocolate brands worldwide in September 2026?
2 changes
In September 2026, Whittaker's fell from 7th to 8th among chocolate brands worldwide.
Estimated monthly branded searches for Ghirardelli worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Ghirardelli’s and Whittaker's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ghirardelli
1 branded search term
- ghirardelli
Whittaker's
2 branded search terms
- whittaker s
- whittakers
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