Brandwave

Ferrero Rocher vs Ghirardelli:Which is more popular?

In September 2026, Ferrero Rocher had more branded searches than Ghirardelli among chocolate brands worldwide. Ferrero Rocher had about 1.5 million branded searches, while Ghirardelli had 165,000. Ferrero Rocher made up 40.6% of all chocolate brand searches we track, and Ghirardelli accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about chocolate brands, Ghirardelli appeared in four of the five answers and Ferrero Rocher in one. Ghirardelli was mentioned before Ferrero Rocher in four out of five answers.

Among chocolate brands worldwide in September 2026

Who do people search for more?

Ferrero Rocher, about 9 searches for every 1 for Ghirardelli

Ferrero Rocher 1.5M searchesGhirardelli 165K searches

Who does AI mention more?

Ghirardelli, mentioned in 4 of 5 answers, Ferrero Rocher in 1

Ghirardelli in 4 of 5Ferrero Rocher in 1 of 5

Who does AI recommend more?

Ghirardelli, named ahead of Ferrero Rocher in 4 of 5 answers

Ghirardelli first in 4Ferrero Rocher first in 1

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Top chocolate brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ghirardelli was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ferrero Rocher was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ghirardelli was listed before Ferrero Rocher in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lindt1st
  2. Godiva2nd
  3. Ghirardelli3rd
  4. Cadbury4th
  5. Neuhaus4th
  6. Tony's Chocolonely6th
  7. Vosges Haut-Chocolat7th
  8. Toblerone8th
  9. Ferrero Rocher9th
  10. Whittaker's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lindt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Godiva4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ghirardelli4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tony's Chocolonely3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vosges Haut-Chocolat3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Neuhaus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ferrero Rocher1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toblerone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cadbury1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whittaker's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chocolate brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Ferrero Rocher or Ghirardelli more popular in search?

This chart shows how often people search Google for Ferrero Rocher and Ghirardelli by name. Each line represents a brand's share of searches for all ten chocolate brands we track, month by month, from English-language searches worldwide.

Ferrero Rocher and Ghirardelli among chocolate brands worldwide, by month

Share of searches by month for Ferrero Rocher, Ghirardelli. The figures are in the table below the chart.

View monthly share of searches table
MonthFerrero RocherLindtTobleroneGodivaCadburyGhirardelliTony's ChocolonelyWhittaker'sNeuhausVosges Haut-Chocolat
Oct 202536%19.7%13.2%12.1%8.8%4.8%0.53%2.6%2.2%0.11%
Nov 202531.4%20.9%11.5%9.1%17.2%4.2%0.46%3.4%1.6%0.17%
Dec 202540.8%22.3%12.3%10.4%5.5%4.5%0.4%1.6%2%0.18%
Jan 202641.6%18.7%12.5%11.4%6.8%4.6%0.41%2.1%1.7%0.12%
Feb 202646.3%13.9%11.4%12.1%7.6%4.2%0.68%1.9%1.9%0.11%
Mar 202636.7%24.5%11%9.2%9%3.3%2.2%2.2%1.8%0.07%
Apr 202636.3%24.2%10.9%8.1%8.9%4%2.7%2.7%2.2%0.09%
May 202641.2%15.1%12.4%9.2%8.3%4.5%3.7%3%2.5%0.1%
Jun 202636.7%16.6%13.6%9.6%11.1%4.1%2.7%3.3%2.2%0.09%
Jul 202636.1%16.3%13.3%11.6%8.9%4.9%2.7%4%2.2%0.09%
Aug 202639%14.3%14.3%8.7%11.7%4.3%2.9%2.9%1.9%0.08%
Sep 202640.6%14.9%14.9%9.1%8.1%4.5%3%2.4%2.4%0.08%

How has the Ferrero Rocher and Ghirardelli comparison changed over the last 12 months?

3 findings

How did search popularity change for chocolate brands worldwide in September 2026?

2 changes

  1. In September 2026, Ferrero Rocher gained share of searches among chocolate brands worldwide, from 39% to 40.6%.

  2. Estimated monthly branded searches for Ghirardelli worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ferrero Rocher’s and Ghirardelli’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ferrero Rocher

1 branded search term

  • ferrerorocher

Ghirardelli

1 branded search term

  • ghirardelli

How the Brand Demand Index is measured

Other head-to-heads among chocolate brands

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