Cadbury vs Toblerone:Which is more popular by branded search?
In August 2026, Toblerone had more branded searches than Cadbury among chocolate brands worldwide. Toblerone was estimated to have 550K branded searches compared to Cadbury’s 450K, and held a 17.4% Share of Search versus Cadbury’s 14.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cadbury or Toblerone?
Compare the chocolate brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Toblerone, Cadbury. The figures are in the table below the chart.
View monthly share of search table
| Month | Ferrero Rocher | Lindt | Toblerone | Cadbury | Whittaker's |
|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 24.6% | 16.4% | 11% | 3.3% |
| Nov 2025 | 37.2% | 24.8% | 13.7% | 20.3% | 4.1% |
| Dec 2025 | 49.4% | 27.1% | 14.9% | 6.6% | 2% |
| Jan 2026 | 50.9% | 22.9% | 15.3% | 8.4% | 2.5% |
| Feb 2026 | 57.1% | 17.2% | 14% | 9.4% | 2.3% |
| Mar 2026 | 44% | 29.3% | 13.2% | 10.8% | 2.6% |
| Apr 2026 | 43.8% | 29.2% | 13.1% | 10.7% | 3.2% |
| May 2026 | 51.5% | 18.9% | 15.5% | 10.3% | 3.8% |
| Jun 2026 | 45.2% | 20.4% | 16.7% | 13.6% | 4.1% |
| Jul 2026 | 45.9% | 20.7% | 16.9% | 11.3% | 5.1% |
| Aug 2026 | 47.5% | 17.4% | 17.4% | 14.2% | 3.5% |
| Sep 2026 | — | — | — | — | — |
How has the Cadbury and Toblerone comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Cadbury took it in November 2025, Toblerone took it in December 2025.
- Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among chocolate brands worldwide moved from 11% to 14.2%, and its estimated monthly branded searches moved from 368K to 450K.
- Across the 11 months ending August 2026, Toblerone’s estimated Share of Search among chocolate brands worldwide moved from 16.4% to 17.4%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for chocolate brands worldwide in August 2026?
2 changes
In August 2026, Cadbury gained estimated Share of Search among chocolate brands worldwide, from 11.3% to 14.2%.
Toblerone’s estimated Share of Search among chocolate brands worldwide has gained ground for 3 months in a row, from 15.5% to 17.4% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cadbury’s and Toblerone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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