How popular isLindt in search?
In September 2026, there were an estimated 550K branded searches for Lindt worldwide which is down 33.2% over the last 12 months. Lindt holds 16.7% estimated Share of Search among chocolate bar brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ferrero Rocher45.5%
Dove37.8%
Lindt16.7%
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Which chocolate bar brands compete with Lindt?
Share of Search by month for Ferrero Rocher, Dove, Lindt. The figures are in the table below the chart.
View monthly share of search table
| Month | Ferrero Rocher | Dove | Lindt |
|---|---|---|---|
| Oct 2025 | 42.6% | 34.1% | 23.4% |
| Nov 2025 | 44.9% | 25.1% | 29.9% |
| Dec 2025 | 52.1% | 19.5% | 28.5% |
| Jan 2026 | 49.8% | 27.8% | 22.4% |
| Feb 2026 | 56.9% | 26% | 17.1% |
| Mar 2026 | 43% | 28.3% | 28.7% |
| Apr 2026 | 42.6% | 29.1% | 28.4% |
| May 2026 | 46.1% | 36.9% | 16.9% |
| Jun 2026 | 43% | 37.7% | 19.4% |
| Jul 2026 | 43% | 37.7% | 19.4% |
| Aug 2026 | 45.5% | 37.8% | 16.7% |
| Sep 2026 | 45.5% | 37.8% | 16.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.5% | 1.5M | 0% | 0 points | |
| 2, held 2nd | 37.8% | 1.2M | 0% | 0 points | |
| 3, held 3rd | 16.7% | 550K | 0% | 0 points |
Compare search popularity between Lindt and its closest rivals
How has branded search demand for Lindt changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lindt worldwide fell from 823K to 550K.
- Across the 12 months ending September 2026, Lindt’s estimated Share of Search among chocolate bar brands worldwide decreased from 23.4% to 16.7%.
- Across the 12 months ending September 2026, Lindt’s estimated Share of Search among chocolate bar brands worldwide peaked at 29.9% in November 2025 and was lowest at 16.7% in August 2026.
How did search popularity change for chocolate bar brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Lindt worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.
Where does Lindt compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Chocolate bar brands | 3rd of 3 | 16.7% | Shown above |
| Chocolate brands | 2nd of 5 | 18.4% | Show ranking |
| Chocolate spreads | 2nd of 6 | 18.4% | Show ranking |
| Milk chocolate brands | 1st of 3 | 42.2% | Show ranking |
How is Lindt measured?
Brandwave collects information about searches that people make online using Lindt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- lindt
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Is Lindt your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.