Lindt vs Rigoni di Asiago:Which is searched more?
In August 2026, Lindt had more branded searches than Rigoni di Asiago among chocolate spreads worldwide. Lindt was estimated to have 550K branded searches compared to Rigoni di Asiago’s 9.9K, and held a 17.6% Share of Search versus Rigoni di Asiago’s 0.32%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lindt or Rigoni di Asiago?
Compare the chocolate spreads people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lindt, Rigoni di Asiago. The figures are in the table below the chart.
View monthly share of search table
| Month | Lindt | Rigoni di Asiago |
|---|---|---|
| Oct 2025 | 24% | 0.43% |
| Nov 2025 | 27.4% | 0.27% |
| Dec 2025 | 38.6% | 0.31% |
| Jan 2026 | 26.2% | 0.39% |
| Feb 2026 | 19.5% | 0.35% |
| Mar 2026 | 32% | 0.39% |
| Apr 2026 | 28.6% | 0.28% |
| May 2026 | 18.4% | 0.4% |
| Jun 2026 | 18% | 0.32% |
| Jul 2026 | 20.5% | 0.37% |
| Aug 2026 | 17.6% | 0.32% |
| Sep 2026 | — | — |
How has the Lindt and Rigoni di Asiago comparison changed over the last 12 months?
3 findings
- Lindt was ahead of Rigoni di Asiago in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lindt’s estimated Share of Search among chocolate spreads worldwide moved from 24% to 17.6%, and its estimated monthly branded searches moved from 823K to 550K.
- Across the 11 months ending August 2026, Rigoni di Asiago’s estimated Share of Search among chocolate spreads worldwide moved from 0.43% to 0.32%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
How did search popularity change for chocolate spreads worldwide in August 2026?
2 changes
In August 2026, Lindt lost estimated Share of Search among chocolate spreads worldwide, from 20.5% to 17.6%.
Estimated monthly branded searches for Rigoni di Asiago worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lindt’s and Rigoni di Asiago’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lindt
1 branded search term
- lindt
Rigoni di Asiago
1 branded search term
- rigoni di asiago
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