Brandwave

How popular isLindt in search?

In August 2026, there were an estimated 550K branded searches for Lindt worldwide which is down 33.2% over the last 11 months. Lindt holds 17.6% estimated Share of Search among chocolate spreads worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nutella38.9%
  2. Lindt17.6%
  3. Jimmy's14.4%
  4. Hershey's14.4%
  5. Cadbury14.4%
  6. Rigoni di Asiago0.32%
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Which chocolate spreads compete with Lindt?

Lindt against chocolate spreads worldwide, by month

Share of Search by month for Nutella, Lindt, Jimmy's, Hershey's, Cadbury. The figures are in the table below the chart.

View monthly share of search table
MonthNutellaLindtJimmy'sHershey'sCadburyRigoni di Asiago
Oct 202535.6%24%13.2%16.1%10.7%0.43%
Nov 202527.4%27.4%12.4%10.1%22.4%0.27%
Dec 202525.8%38.6%14.2%11.6%9.5%0.31%
Jan 202631.9%26.2%17.6%14.4%9.6%0.39%
Feb 202643.4%19.5%13.1%13%10.6%0.35%
Mar 202632%32%11.9%11.8%11.8%0.39%
Apr 202634.8%28.6%12.9%12.9%10.5%0.28%
May 202640.8%18.4%15.3%15.1%10.1%0.4%
Jun 202640%18%14.9%14.8%12.1%0.32%
Jul 202637.3%20.5%16.9%13.7%11.2%0.37%
Aug 202638.9%17.6%14.4%14.4%14.4%0.32%
Sep 2026——————

  1. 1.Nutella

    38.9%

    Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +1.7 points.

  2. 2.Lindt

    17.6%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -2.9 points.

  3. 3.Jimmy's

    14.4%

    Held 3rd. 452K estimated branded searches, -0.11% vs prior month. Share -2.4 points.

  4. 4.Hershey's

    14.4%

    Held 4th. 451K estimated branded searches, +22.3% vs prior month. Share +0.6 points.

  5. 5.Cadbury

    14.4%

    Held 5th. 450K estimated branded searches, +49.5% vs prior month. Share +3.1 points.

  6. 6.Rigoni di Asiago

    0.32%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Lindt and its closest rivals

How has branded search demand for Lindt changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Lindt worldwide fell from 823K to 550K.
  • Across the 11 months ending August 2026, Lindt’s estimated Share of Search among chocolate spreads worldwide decreased from 24% to 17.6%.
  • Across the 11 months ending August 2026, Lindt’s estimated Share of Search among chocolate spreads worldwide peaked at 38.6% in December 2025 and was lowest at 17.6% in August 2026.

How did search popularity change for chocolate spreads worldwide in August 2026?

  1. In August 2026, Cadbury gained estimated Share of Search among chocolate spreads worldwide, from 11.2% to 14.4%.

  2. In August 2026, Nutella gained estimated Share of Search among chocolate spreads worldwide, from 37.3% to 38.9%.

  3. In August 2026, Hershey's gained estimated Share of Search among chocolate spreads worldwide, from 13.7% to 14.4%.

  4. In August 2026, Lindt lost estimated Share of Search among chocolate spreads worldwide, from 20.5% to 17.6%.

  5. In August 2026, Jimmy's lost estimated Share of Search among chocolate spreads worldwide, from 16.9% to 14.4%.

  6. Estimated monthly branded searches for Rigoni di Asiago worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

Where does Lindt compete?

Lindt is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Chocolate brands2nd of 511.8%Show ranking
Chocolate spreads2nd of 617.6%Shown above

How is Lindt measured?

Brandwave collects information about searches that people make online using Lindt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lindt

Do you work for Lindt? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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