Lindt vs Ritter Sport:Which is more popular?
In September 2026, Lindt had more branded searches than Ritter Sport among chocolate bar brands worldwide. Lindt had about 550,000 branded searches, while Ritter Sport had 201,000. Lindt made up 14.5% of all chocolate bar brand searches we track, and Ritter Sport accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about chocolate bar brands, Lindt appeared in four of the five answers and Ritter Sport in two. Lindt was mentioned before Ritter Sport in every answer that named either.
Who do people search for more?
Lindt, about 3 searches for every 1 for Ritter Sport
Who does AI mention more?
Lindt, mentioned in 4 of 5 answers, Ritter Sport in 2
Who does AI recommend more?
Lindt, named ahead of Ritter Sport in 4 of 4 answers
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Top chocolate bar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lindt was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ritter Sport was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lindt was listed before Ritter Sport in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Lindt1st
Cadbury2nd
Tony's Chocolonely3rd
Hershey's4th
Snickers5th
Ritter Sport6th
Ferrero Rocher–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lindt4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hershey's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cadbury4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tony's Chocolonely4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Snickers3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ritter Sport2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ferrero Rocher0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chocolate bar brands
5 answers
Asked ChatGPT
“Which chocolate bar brand should I go to?”
Asked ChatGPT
“What are the best chocolate bar brands?”
Asked ChatGPT
“What's the best chocolate bar brand for a sweet snack?”
Searched Google, AI Overview
“chocolate bar brands”
Searched Google, AI Overview
“best chocolate bars”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Lindt or Ritter Sport more popular in search?
This chart shows how often people search Google for Lindt and Ritter Sport by name. Each line represents a brand's share of searches for all seven chocolate bar brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lindt, Ritter Sport. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ferrero Rocher | Snickers | Lindt | Hershey's | Cadbury | Ritter Sport | Tony's Chocolonely |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35% | 19.2% | 19.2% | 12.8% | 8.6% | 4.7% | 0.52% |
| Nov 2025 | 33.9% | 12.5% | 22.6% | 8.3% | 18.5% | 3.7% | 0.5% |
| Dec 2025 | 45.6% | 11.2% | 25% | 7.5% | 6.1% | 4.1% | 0.45% |
| Jan 2026 | 42.6% | 15.7% | 19.2% | 10.5% | 7% | 4.7% | 0.42% |
| Feb 2026 | 48.3% | 14.5% | 14.5% | 9.7% | 7.9% | 4.3% | 0.71% |
| Mar 2026 | 36.7% | 13.5% | 24.5% | 9.1% | 9% | 4.9% | 2.2% |
| Apr 2026 | 34.5% | 15.5% | 23% | 10.4% | 8.5% | 5.7% | 2.5% |
| May 2026 | 39.4% | 17.7% | 14.4% | 11.8% | 7.9% | 5.3% | 3.5% |
| Jun 2026 | 35.9% | 16.2% | 16.2% | 13.3% | 10.8% | 4.9% | 2.7% |
| Jul 2026 | 37.9% | 17.1% | 17.1% | 11.5% | 9.4% | 4.2% | 2.8% |
| Aug 2026 | 37.7% | 16.9% | 13.8% | 11.3% | 11.3% | 6.2% | 2.8% |
| Sep 2026 | 39.6% | 17.8% | 14.5% | 11.9% | 8% | 5.3% | 2.9% |
How has the Lindt and Ritter Sport comparison changed over the last 12 months?
3 findings
- Lindt was ahead of Ritter Sport in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lindt’s share of searches among chocolate bar brands worldwide moved from 19.2% to 14.5%, and its estimated monthly branded searches moved from 823K to 550K.
- Across the 12 months ending September 2026, Ritter Sport’s share of searches among chocolate bar brands worldwide moved from 4.7% to 5.3%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for chocolate bar brands worldwide in September 2026?
2 changes
In September 2026, Lindt gained share of searches among chocolate bar brands worldwide, from 13.8% to 14.5%.
In September 2026, Ritter Sport lost share of searches among chocolate bar brands worldwide, from 6.2% to 5.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lindt’s and Ritter Sport’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lindt
1 branded search term
- lindt
Ritter Sport
1 branded search term
- ritter sport
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